#731FA4#731FA4

#731FA4 is a dark, vivid violet. Relative luminance 0.073; OKLCH L 44.4% C 0.198 H 308.8°. Best body text is #FFFFFF at 8.53:1 contrast (WCAG AA passes).

Color values

HEX	#731FA4
RGB	rgb(115, 31, 164)
HSL	hsl(278, 68%, 38%)
HSV	hsv(278, 81%, 64%)
CMYK	cmyk(29.9%, 81.1%, 0%, 35.7%)
CIE-LAB	lab(32.49, 56.66, -54.40)
CIE-LCH	lch(32.49, 78.55, 316.17°)
OKLab	oklab(44.38% 0.1241 -0.1546)
OKLCH	oklch(44.38% 0.198 308.8)
XYZ	xyz(14.2597, 7.3054, 35.7736)
Luminance	0.0731 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731FA4 #50A41F

analogous

#311FA4 #731FA4 #A41F92

triadic

#731FA4 #A4731F #1FA473

tetradic

#731FA4 #A4311F #50A41F #1F92A4

square

#731FA4 #A4311F #50A41F #1F92A4

split-complementary

#731FA4 #92A41F #1FA431

monochromatic

#2B0C3D #4F1571 #731FA4 #972AD7 #B05DE0

Accessibility & contrast

On white

8.53

#731FA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.46

#731FA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FA4

8.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731FA4	#FFFFFF	#000000	##FFFFFF
##731FA4	1.00	8.53	2.46	8.53
#FFFFFF	8.53	1.00	21.00	1.00
#000000	2.46	21.00	1.00	21.00
##FFFFFF	8.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0049A8

Deuteranopia (green-blind)

#004DA1

Tritanopia (blue-blind)

#6B4262

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #731fa4;
/* rgb */ color: rgb(115, 31, 164);
/* oklch */ color: oklch(44.4% 0.198 308.8);

Tailwind

colors: {
  custom: {
    50: '#a066c0',
    500: '#731fa4',
    950: '#000000',
  },
}

SCSS

$custom: #731fa4;
$custom-light: #a066c0;
$custom-dark: #000000;

JSON

{
  "hex": "#731fa4",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 164
  },
  "hsl": {
    "h": 277.895,
    "s": 68.205,
    "l": 38.235
  },
  "oklch": {
    "l": 0.44382,
    "c": 0.19826,
    "h": 308.8
  },
  "luminance": 0.07305
}

Semantic roles & 50–950 ramp

primary

#731FA4

secondary

#81C55A

accent

#EB3D7D

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731FA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →