#731FA4#731FA4

#731FA4 is a dark, vivid violet. Relative luminance 0.073; OKLCH L 44.4% C 0.198 H 308.8°. Best body text is #FFFFFF at 8.53:1 contrast (WCAG AA passes).

Color values

HEX#731FA4
RGBrgb(115, 31, 164)
HSLhsl(278, 68%, 38%)
HSVhsv(278, 81%, 64%)
CMYKcmyk(29.9%, 81.1%, 0%, 35.7%)
CIE-LABlab(32.49, 56.66, -54.40)
CIE-LCHlch(32.49, 78.55, 316.17°)
OKLaboklab(44.38% 0.1241 -0.1546)
OKLCHoklch(44.38% 0.198 308.8)
XYZxyz(14.2597, 7.3054, 35.7736)
Luminance0.0731 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731FA4 #50A41F
analogous
#311FA4 #731FA4 #A41F92
triadic
#731FA4 #A4731F #1FA473
tetradic
#731FA4 #A4311F #50A41F #1F92A4
square
#731FA4 #A4311F #50A41F #1F92A4
split-complementary
#731FA4 #92A41F #1FA431
monochromatic
#2B0C3D #4F1571 #731FA4 #972AD7 #B05DE0

Accessibility & contrast

On white

8.53
#731FA4 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.46
#731FA4 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FA4
8.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731FA4#FFFFFF#000000##FFFFFF
##731FA41.008.532.468.53
#FFFFFF8.531.0021.001.00
#0000002.4621.001.0021.00
##FFFFFF8.531.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0049A8
Deuteranopia (green-blind)
#004DA1
Tritanopia (blue-blind)
#6B4262
Achromatopsia (no color)
#4C4C4C

Design tokens & code

CSS
--color: #731fa4;
/* rgb */ color: rgb(115, 31, 164);
/* oklch */ color: oklch(44.4% 0.198 308.8);
Tailwind
colors: {
  custom: {
    50: '#a066c0',
    500: '#731fa4',
    950: '#000000',
  },
}
SCSS
$custom: #731fa4;
$custom-light: #a066c0;
$custom-dark: #000000;
JSON
{
  "hex": "#731fa4",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 164
  },
  "hsl": {
    "h": 277.895,
    "s": 68.205,
    "l": 38.235
  },
  "oklch": {
    "l": 0.44382,
    "c": 0.19826,
    "h": 308.8
  },
  "luminance": 0.07305
}

Semantic roles & 50–950 ramp

primary
#731FA4
secondary
#81C55A
accent
#EB3D7D
background
#FAF6FB
surface
#F4EBF7
border
#CEC6D0
text
#0F0612
muted
#7F7A81

Preview Lab

Preview with #731FA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731FA4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva