#731FA1#731FA1

#731FA1 is a dark, vivid violet. Relative luminance 0.072; OKLCH L 44.1% C 0.195 H 309.7°. Best body text is #FFFFFF at 8.61:1 contrast (WCAG AA passes).

Color values

HEX	#731FA1
RGB	rgb(115, 31, 161)
HSL	hsl(279, 68%, 38%)
HSV	hsv(279, 81%, 63%)
CMYK	cmyk(28.6%, 80.7%, 0%, 36.9%)
CIE-LAB	lab(32.25, 56.02, -52.97)
CIE-LCH	lch(32.25, 77.10, 316.60°)
OKLab	oklab(44.14% 0.1249 -0.1504)
OKLCH	oklch(44.14% 0.195 309.7)
XYZ	xyz(13.9919, 7.1983, 34.3636)
Luminance	0.0720 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731FA1 #4DA11F

analogous

#321FA1 #731FA1 #A11F8E

triadic

#731FA1 #A1731F #1FA173

tetradic

#731FA1 #A1321F #4DA11F #1F8EA1

square

#731FA1 #A1321F #4DA11F #1F8EA1

split-complementary

#731FA1 #8EA11F #1FA132

monochromatic

#2A0B3A #4E156E #731FA1 #9829D4 #B15BDF

Accessibility & contrast

On white

8.61

#731FA1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.44

#731FA1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FA1

8.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731FA1	#FFFFFF	#000000	##FFFFFF
##731FA1	1.00	8.61	2.44	8.61
#FFFFFF	8.61	1.00	21.00	1.00
#000000	2.44	21.00	1.00	21.00
##FFFFFF	8.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0049A4

Deuteranopia (green-blind)

#004D9E

Tritanopia (blue-blind)

#6C4061

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #731fa1;
/* rgb */ color: rgb(115, 31, 161);
/* oklch */ color: oklch(44.1% 0.195 309.7);

Tailwind

colors: {
  custom: {
    50: '#a066be',
    500: '#731fa1',
    950: '#000000',
  },
}

SCSS

$custom: #731fa1;
$custom-light: #a066be;
$custom-dark: #000000;

JSON

{
  "hex": "#731fa1",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 161
  },
  "hsl": {
    "h": 278.769,
    "s": 67.708,
    "l": 37.647
  },
  "oklch": {
    "l": 0.44141,
    "c": 0.19549,
    "h": 309.7
  },
  "luminance": 0.07198
}

Semantic roles & 50–950 ramp

primary

#731FA1

secondary

#7EC458

accent

#EB3D7B

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731FA1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →