#731FA0#731FA0

#731FA0 is a dark, vivid violet. Relative luminance 0.072; OKLCH L 44.1% C 0.195 H 310.0°. Best body text is #FFFFFF at 8.63:1 contrast (WCAG AA passes).

Color values

HEX	#731FA0
RGB	rgb(115, 31, 160)
HSL	hsl(279, 68%, 37%)
HSV	hsv(279, 81%, 63%)
CMYK	cmyk(28.1%, 80.6%, 0%, 37.3%)
CIE-LAB	lab(32.18, 55.80, -52.49)
CIE-LCH	lch(32.18, 76.61, 316.75°)
OKLab	oklab(44.06% 0.1251 -0.149)
OKLCH	oklch(44.06% 0.195 310)
XYZ	xyz(13.9041, 7.1632, 33.9011)
Luminance	0.0716 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731FA0 #4CA01F

analogous

#331FA0 #731FA0 #A01F8C

triadic

#731FA0 #A0731F #1FA073

tetradic

#731FA0 #A0331F #4CA01F #1F8CA0

square

#731FA0 #A0331F #4CA01F #1F8CA0

split-complementary

#731FA0 #8CA01F #1FA033

monochromatic

#290B39 #4E156D #731FA0 #9829D3 #B15ADF

Accessibility & contrast

On white

8.63

#731FA0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.43

#731FA0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FA0

8.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731FA0	#FFFFFF	#000000	##FFFFFF
##731FA0	1.00	8.63	2.43	8.63
#FFFFFF	8.63	1.00	21.00	1.00
#000000	2.43	21.00	1.00	21.00
##FFFFFF	8.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A3

Deuteranopia (green-blind)

#004D9D

Tritanopia (blue-blind)

#6C4060

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #731fa0;
/* rgb */ color: rgb(115, 31, 160);
/* oklch */ color: oklch(44.1% 0.195 310.0);

Tailwind

colors: {
  custom: {
    50: '#a066bd',
    500: '#731fa0',
    950: '#000000',
  },
}

SCSS

$custom: #731fa0;
$custom-light: #a066bd;
$custom-dark: #000000;

JSON

{
  "hex": "#731fa0",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 160
  },
  "hsl": {
    "h": 279.07,
    "s": 67.539,
    "l": 37.451
  },
  "oklch": {
    "l": 0.44062,
    "c": 0.19456,
    "h": 310
  },
  "luminance": 0.07163
}

Semantic roles & 50–950 ramp

primary

#731FA0

secondary

#7DC358

accent

#EA3D7A

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731FA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →