#731F9F#731F9F

#731F9F is a dark, vivid violet. Relative luminance 0.071; OKLCH L 44.0% C 0.194 H 310.3°. Best body text is #FFFFFF at 8.66:1 contrast (WCAG AA passes).

Color values

HEX	#731F9F
RGB	rgb(115, 31, 159)
HSL	hsl(279, 67%, 37%)
HSV	hsv(279, 81%, 62%)
CMYK	cmyk(27.7%, 80.5%, 0%, 37.6%)
CIE-LAB	lab(32.10, 55.59, -52.01)
CIE-LCH	lch(32.10, 76.13, 316.90°)
OKLab	oklab(43.98% 0.1254 -0.1476)
OKLCH	oklch(43.98% 0.194 310.3)
XYZ	xyz(13.8170, 7.1283, 33.4422)
Luminance	0.0713 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F9F #4B9F1F

analogous

#331F9F #731F9F #9F1F8B

triadic

#731F9F #9F731F #1F9F73

tetradic

#731F9F #9F331F #4B9F1F #1F8B9F

square

#731F9F #9F331F #4B9F1F #1F8B9F

split-complementary

#731F9F #8B9F1F #1F9F33

monochromatic

#290B39 #4E156C #731F9F #9829D2 #B15ADF

Accessibility & contrast

On white

8.66

#731F9F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.43

#731F9F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F9F

8.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F9F	#FFFFFF	#000000	##FFFFFF
##731F9F	1.00	8.66	2.43	8.66
#FFFFFF	8.66	1.00	21.00	1.00
#000000	2.43	21.00	1.00	21.00
##FFFFFF	8.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A2

Deuteranopia (green-blind)

#004D9C

Tritanopia (blue-blind)

#6D405F

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731f9f;
/* rgb */ color: rgb(115, 31, 159);
/* oklch */ color: oklch(44.0% 0.194 310.3);

Tailwind

colors: {
  custom: {
    50: '#a066bc',
    500: '#731f9f',
    950: '#000000',
  },
}

SCSS

$custom: #731f9f;
$custom-light: #a066bc;
$custom-dark: #000000;

JSON

{
  "hex": "#731f9f",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 159
  },
  "hsl": {
    "h": 279.375,
    "s": 67.368,
    "l": 37.255
  },
  "oklch": {
    "l": 0.43982,
    "c": 0.19363,
    "h": 310.3
  },
  "luminance": 0.07128
}

Semantic roles & 50–950 ramp

primary

#731F9F

secondary

#7CC357

accent

#EA3E79

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731F9F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →