#731F9E#731F9E

#731F9E is a dark, vivid violet. Relative luminance 0.071; OKLCH L 43.9% C 0.193 H 310.7°. Best body text is #FFFFFF at 8.68:1 contrast (WCAG AA passes).

Color values

HEX	#731F9E
RGB	rgb(115, 31, 158)
HSL	hsl(280, 67%, 37%)
HSV	hsv(280, 80%, 62%)
CMYK	cmyk(27.2%, 80.4%, 0%, 38%)
CIE-LAB	lab(32.02, 55.37, -51.53)
CIE-LCH	lch(32.02, 75.64, 317.06°)
OKLab	oklab(43.9% 0.1256 -0.1462)
OKLCH	oklch(43.9% 0.193 310.7)
XYZ	xyz(13.7306, 7.0938, 32.9870)
Luminance	0.0709 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F9E #4A9E1F

analogous

#341F9E #731F9E #9E1F8A

triadic

#731F9E #9E731F #1F9E73

tetradic

#731F9E #9E341F #4A9E1F #1F8A9E

square

#731F9E #9E341F #4A9E1F #1F8A9E

split-complementary

#731F9E #8A9E1F #1F9E34

monochromatic

#290B38 #4E156B #731F9E #9829D1 #B159DE

Accessibility & contrast

On white

8.68

#731F9E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.42

#731F9E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F9E

8.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F9E	#FFFFFF	#000000	##FFFFFF
##731F9E	1.00	8.68	2.42	8.68
#FFFFFF	8.68	1.00	21.00	1.00
#000000	2.42	21.00	1.00	21.00
##FFFFFF	8.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A1

Deuteranopia (green-blind)

#004D9B

Tritanopia (blue-blind)

#6D3F5F

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731f9e;
/* rgb */ color: rgb(115, 31, 158);
/* oklch */ color: oklch(43.9% 0.193 310.7);

Tailwind

colors: {
  custom: {
    50: '#a066bb',
    500: '#731f9e',
    950: '#000000',
  },
}

SCSS

$custom: #731f9e;
$custom-light: #a066bb;
$custom-dark: #000000;

JSON

{
  "hex": "#731f9e",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 158
  },
  "hsl": {
    "h": 279.685,
    "s": 67.196,
    "l": 37.059
  },
  "oklch": {
    "l": 0.43904,
    "c": 0.19271,
    "h": 310.7
  },
  "luminance": 0.07093
}

Semantic roles & 50–950 ramp

primary

#731F9E

secondary

#7BC256

accent

#EA3E78

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731F9E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →