#731F9D#731F9D

#731F9D is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.8% C 0.192 H 311.0°. Best body text is #FFFFFF at 8.71:1 contrast (WCAG AA passes).

Color values

HEX	#731F9D
RGB	rgb(115, 31, 157)
HSL	hsl(280, 67%, 37%)
HSV	hsv(280, 80%, 62%)
CMYK	cmyk(26.8%, 80.3%, 0%, 38.4%)
CIE-LAB	lab(31.94, 55.16, -51.05)
CIE-LCH	lch(31.94, 75.16, 317.22°)
OKLab	oklab(43.83% 0.1258 -0.1447)
OKLCH	oklch(43.83% 0.192 311)
XYZ	xyz(13.6448, 7.0595, 32.5356)
Luminance	0.0706 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F9D #499D1F

analogous

#341F9D #731F9D #9D1F88

triadic

#731F9D #9D731F #1F9D73

tetradic

#731F9D #9D341F #499D1F #1F889D

square

#731F9D #9D341F #499D1F #1F889D

split-complementary

#731F9D #889D1F #1F9D34

monochromatic

#280B37 #4E156A #731F9D #9829D0 #B158DE

Accessibility & contrast

On white

8.71

#731F9D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#731F9D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F9D

8.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F9D	#FFFFFF	#000000	##FFFFFF
##731F9D	1.00	8.71	2.41	8.71
#FFFFFF	8.71	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A0

Deuteranopia (green-blind)

#004C9A

Tritanopia (blue-blind)

#6D3F5E

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731f9d;
/* rgb */ color: rgb(115, 31, 157);
/* oklch */ color: oklch(43.8% 0.192 311.0);

Tailwind

colors: {
  custom: {
    50: '#a066bb',
    500: '#731f9d',
    950: '#000000',
  },
}

SCSS

$custom: #731f9d;
$custom-light: #a066bb;
$custom-dark: #000000;

JSON

{
  "hex": "#731f9d",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 157
  },
  "hsl": {
    "h": 280,
    "s": 67.021,
    "l": 36.863
  },
  "oklch": {
    "l": 0.43825,
    "c": 0.19178,
    "h": 311
  },
  "luminance": 0.07059
}

Semantic roles & 50–950 ramp

primary

#731F9D

secondary

#7AC256

accent

#EA3E77

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731F9D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →