#731F9C#731F9C

#731F9C is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.7% C 0.191 H 311.3°. Best body text is #FFFFFF at 8.73:1 contrast (WCAG AA passes).

Color values

HEX	#731F9C
RGB	rgb(115, 31, 156)
HSL	hsl(280, 67%, 37%)
HSV	hsv(280, 80%, 61%)
CMYK	cmyk(26.3%, 80.1%, 0%, 38.8%)
CIE-LAB	lab(31.86, 54.95, -50.57)
CIE-LCH	lch(31.86, 74.67, 317.38°)
OKLab	oklab(43.75% 0.126 -0.1433)
OKLCH	oklch(43.75% 0.191 311.3)
XYZ	xyz(13.5598, 7.0255, 32.0878)
Luminance	0.0703 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F9C #489C1F

analogous

#351F9C #731F9C #9C1F87

triadic

#731F9C #9C731F #1F9C73

tetradic

#731F9C #9C351F #489C1F #1F879C

square

#731F9C #9C351F #489C1F #1F879C

split-complementary

#731F9C #879C1F #1F9C35

monochromatic

#280B36 #4D1569 #731F9C #9929CF #B258DE

Accessibility & contrast

On white

8.73

#731F9C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#731F9C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F9C

8.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F9C	#FFFFFF	#000000	##FFFFFF
##731F9C	1.00	8.73	2.41	8.73
#FFFFFF	8.73	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00479F

Deuteranopia (green-blind)

#004C99

Tritanopia (blue-blind)

#6E3E5E

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731f9c;
/* rgb */ color: rgb(115, 31, 156);
/* oklch */ color: oklch(43.7% 0.191 311.3);

Tailwind

colors: {
  custom: {
    50: '#a065ba',
    500: '#731f9c',
    950: '#000000',
  },
}

SCSS

$custom: #731f9c;
$custom-light: #a065ba;
$custom-dark: #000000;

JSON

{
  "hex": "#731f9c",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 156
  },
  "hsl": {
    "h": 280.32,
    "s": 66.845,
    "l": 36.667
  },
  "oklch": {
    "l": 0.43747,
    "c": 0.19087,
    "h": 311.3
  },
  "luminance": 0.07025
}

Semantic roles & 50–950 ramp

primary

#731F9C

secondary

#79C155

accent

#EA3E76

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731F9C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →