#731F97#731F97

#731F97 is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.4% C 0.186 H 313.0°. Best body text is #FFFFFF at 8.85:1 contrast (WCAG AA passes).

Color values

HEX	#731F97
RGB	rgb(115, 31, 151)
HSL	hsl(282, 66%, 36%)
HSV	hsv(282, 79%, 59%)
CMYK	cmyk(23.8%, 79.5%, 0%, 40.8%)
CIE-LAB	lab(31.49, 53.89, -48.13)
CIE-LCH	lch(31.49, 72.26, 318.23°)
OKLab	oklab(43.36% 0.1271 -0.1362)
OKLCH	oklch(43.36% 0.186 313)
XYZ	xyz(13.1451, 6.8596, 29.9037)
Luminance	0.0686 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F97 #43971F

analogous

#371F97 #731F97 #971F7F

triadic

#731F97 #97731F #1F9773

tetradic

#731F97 #97371F #43971F #1F7F97

square

#731F97 #97371F #43971F #1F7F97

split-complementary

#731F97 #7F971F #1F9737

monochromatic

#260A31 #4C1564 #731F97 #9A29CA #B354DC

Accessibility & contrast

On white

8.85

#731F97 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.37

#731F97 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F97

8.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F97	#FFFFFF	#000000	##FFFFFF
##731F97	1.00	8.85	2.37	8.85
#FFFFFF	8.85	1.00	21.00	1.00
#000000	2.37	21.00	1.00	21.00
##FFFFFF	8.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00469A

Deuteranopia (green-blind)

#0E4C95

Tritanopia (blue-blind)

#6F3C5B

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731f97;
/* rgb */ color: rgb(115, 31, 151);
/* oklch */ color: oklch(43.4% 0.186 313.0);

Tailwind

colors: {
  custom: {
    50: '#a065b6',
    500: '#731f97',
    950: '#000000',
  },
}

SCSS

$custom: #731f97;
$custom-light: #a065b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731f97",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 151
  },
  "hsl": {
    "h": 282,
    "s": 65.934,
    "l": 35.686
  },
  "oklch": {
    "l": 0.43361,
    "c": 0.18626,
    "h": 313
  },
  "luminance": 0.06859
}

Semantic roles & 50–950 ramp

primary

#731F97

secondary

#73BF52

accent

#E93F72

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731F97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →