#731F96#731F96

#731F96 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.3% C 0.185 H 313.4°. Best body text is #FFFFFF at 8.88:1 contrast (WCAG AA passes).

Color values

HEX	#731F96
RGB	rgb(115, 31, 150)
HSL	hsl(282, 66%, 35%)
HSV	hsv(282, 79%, 59%)
CMYK	cmyk(23.3%, 79.3%, 0%, 41.2%)
CIE-LAB	lab(31.41, 53.68, -47.64)
CIE-LCH	lch(31.41, 71.78, 318.41°)
OKLab	oklab(43.29% 0.1273 -0.1347)
OKLCH	oklch(43.29% 0.185 313.4)
XYZ	xyz(13.0643, 6.8272, 29.4778)
Luminance	0.0683 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F96 #42961F

analogous

#371F96 #731F96 #961F7D

triadic

#731F96 #96731F #1F9673

tetradic

#731F96 #96371F #42961F #1F7D96

square

#731F96 #96371F #42961F #1F7D96

split-complementary

#731F96 #7D961F #1F9637

monochromatic

#250A31 #4C1563 #731F96 #9A29C9 #B454DC

Accessibility & contrast

On white

8.88

#731F96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.37

#731F96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F96

8.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F96	#FFFFFF	#000000	##FFFFFF
##731F96	1.00	8.88	2.37	8.88
#FFFFFF	8.88	1.00	21.00	1.00
#000000	2.37	21.00	1.00	21.00
##FFFFFF	8.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004699

Deuteranopia (green-blind)

#104C94

Tritanopia (blue-blind)

#6F3B5A

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731f96;
/* rgb */ color: rgb(115, 31, 150);
/* oklch */ color: oklch(43.3% 0.185 313.4);

Tailwind

colors: {
  custom: {
    50: '#a065b6',
    500: '#731f96',
    950: '#000000',
  },
}

SCSS

$custom: #731f96;
$custom-light: #a065b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731f96",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 150
  },
  "hsl": {
    "h": 282.353,
    "s": 65.746,
    "l": 35.49
  },
  "oklch": {
    "l": 0.43285,
    "c": 0.18534,
    "h": 313.4
  },
  "luminance": 0.06827
}

Semantic roles & 50–950 ramp

primary

#731F96

secondary

#72BF52

accent

#E93F71

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731F96

Body copy rendered with the generated semantic roles for this colour.

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