#731F94#731F94

#731F94 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.1% C 0.184 H 314.1°. Best body text is #FFFFFF at 8.93:1 contrast (WCAG AA passes).

Color values

HEX	#731F94
RGB	rgb(115, 31, 148)
HSL	hsl(283, 65%, 35%)
HSV	hsv(283, 79%, 58%)
CMYK	cmyk(22.3%, 79.1%, 0%, 42%)
CIE-LAB	lab(31.26, 53.27, -46.65)
CIE-LCH	lch(31.26, 70.81, 318.79°)
OKLab	oklab(43.13% 0.1277 -0.1318)
OKLCH	oklch(43.13% 0.184 314.1)
XYZ	xyz(12.9046, 6.7634, 28.6369)
Luminance	0.0676 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F94 #40941F

analogous

#391F94 #731F94 #941F7A

triadic

#731F94 #94731F #1F9473

tetradic

#731F94 #94391F #40941F #1F7A94

square

#731F94 #94391F #40941F #1F7A94

split-complementary

#731F94 #7A941F #1F9439

monochromatic

#240A2F #4C1461 #731F94 #9A2AC7 #B453DB

Accessibility & contrast

On white

8.93

#731F94 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.35

#731F94 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F94

8.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F94	#FFFFFF	#000000	##FFFFFF
##731F94	1.00	8.93	2.35	8.93
#FFFFFF	8.93	1.00	21.00	1.00
#000000	2.35	21.00	1.00	21.00
##FFFFFF	8.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004597

Deuteranopia (green-blind)

#154B92

Tritanopia (blue-blind)

#703B59

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731f94;
/* rgb */ color: rgb(115, 31, 148);
/* oklch */ color: oklch(43.1% 0.184 314.1);

Tailwind

colors: {
  custom: {
    50: '#9f65b4',
    500: '#731f94',
    950: '#000000',
  },
}

SCSS

$custom: #731f94;
$custom-light: #9f65b4;
$custom-dark: #000000;

JSON

{
  "hex": "#731f94",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 148
  },
  "hsl": {
    "h": 283.077,
    "s": 65.363,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43134,
    "c": 0.18351,
    "h": 314.1
  },
  "luminance": 0.06763
}

Semantic roles & 50–950 ramp

primary

#731F94

secondary

#70BE51

accent

#E83F6F

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731F94

Body copy rendered with the generated semantic roles for this colour.

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