#731F91#731F91

#731F91 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 42.9% C 0.181 H 315.2°. Best body text is #FFFFFF at 9.00:1 contrast (WCAG AA passes).

Color values

HEX	#731F91
RGB	rgb(115, 31, 145)
HSL	hsl(284, 65%, 35%)
HSV	hsv(284, 79%, 57%)
CMYK	cmyk(20.7%, 78.6%, 0%, 43.1%)
CIE-LAB	lab(31.04, 52.65, -45.16)
CIE-LCH	lch(31.04, 69.37, 319.38°)
OKLab	oklab(42.91% 0.1282 -0.1275)
OKLCH	oklch(42.91% 0.181 315.2)
XYZ	xyz(12.6702, 6.6696, 27.4025)
Luminance	0.0667 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F91 #3D911F

analogous

#3A1F91 #731F91 #911F76

triadic

#731F91 #91731F #1F9173

tetradic

#731F91 #913A1F #3D911F #1F7691

square

#731F91 #913A1F #3D911F #1F7691

split-complementary

#731F91 #76911F #1F913A

monochromatic

#23092C #4B145F #731F91 #9B2AC3 #B651DA

Accessibility & contrast

On white

9.00

#731F91 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#731F91 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F91

9.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F91	#FFFFFF	#000000	##FFFFFF
##731F91	1.00	9.00	2.33	9.00
#FFFFFF	9.00	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004494

Deuteranopia (green-blind)

#1A4B8F

Tritanopia (blue-blind)

#703957

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731f91;
/* rgb */ color: rgb(115, 31, 145);
/* oklch */ color: oklch(42.9% 0.181 315.2);

Tailwind

colors: {
  custom: {
    50: '#9f65b2',
    500: '#731f91',
    950: '#000000',
  },
}

SCSS

$custom: #731f91;
$custom-light: #9f65b2;
$custom-dark: #000000;

JSON

{
  "hex": "#731f91",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 145
  },
  "hsl": {
    "h": 284.211,
    "s": 64.773,
    "l": 34.51
  },
  "oklch": {
    "l": 0.4291,
    "c": 0.18077,
    "h": 315.2
  },
  "luminance": 0.06669
}

Semantic roles & 50–950 ramp

primary

#731F91

secondary

#6CBD4F

accent

#E8406C

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731F91

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →