#731F90#731F90

#731F90 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.8% C 0.180 H 315.5°. Best body text is #FFFFFF at 9.02:1 contrast (WCAG AA passes).

Color values

HEX	#731F90
RGB	rgb(115, 31, 144)
HSL	hsl(285, 65%, 34%)
HSV	hsv(285, 78%, 56%)
CMYK	cmyk(20.1%, 78.5%, 0%, 43.5%)
CIE-LAB	lab(30.97, 52.44, -44.66)
CIE-LCH	lch(30.97, 68.89, 319.58°)
OKLab	oklab(42.84% 0.1284 -0.126)
OKLCH	oklch(42.84% 0.18 315.5)
XYZ	xyz(12.5935, 6.6389, 26.9982)
Luminance	0.0664 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F90 #3C901F

analogous

#3B1F90 #731F90 #901F75

triadic

#731F90 #90731F #1F9073

tetradic

#731F90 #903B1F #3C901F #1F7590

square

#731F90 #903B1F #3C901F #1F7590

split-complementary

#731F90 #75901F #1F903B

monochromatic

#23092B #4B145E #731F90 #9B2AC2 #B650D9

Accessibility & contrast

On white

9.02

#731F90 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#731F90 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F90

9.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F90	#FFFFFF	#000000	##FFFFFF
##731F90	1.00	9.02	2.33	9.02
#FFFFFF	9.02	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004493

Deuteranopia (green-blind)

#1B4B8E

Tritanopia (blue-blind)

#713957

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731f90;
/* rgb */ color: rgb(115, 31, 144);
/* oklch */ color: oklch(42.8% 0.180 315.5);

Tailwind

colors: {
  custom: {
    50: '#9f65b1',
    500: '#731f90',
    950: '#000000',
  },
}

SCSS

$custom: #731f90;
$custom-light: #9f65b1;
$custom-dark: #000000;

JSON

{
  "hex": "#731f90",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 144
  },
  "hsl": {
    "h": 284.602,
    "s": 64.571,
    "l": 34.314
  },
  "oklch": {
    "l": 0.42836,
    "c": 0.17985,
    "h": 315.5
  },
  "luminance": 0.06638
}

Semantic roles & 50–950 ramp

primary

#731F90

secondary

#6BBC4E

accent

#E8406B

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731F90

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →