#731F8F#731F8F

#731F8F is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.8% C 0.179 H 315.9°. Best body text is #FFFFFF at 9.05:1 contrast (WCAG AA passes).

Color values

HEX	#731F8F
RGB	rgb(115, 31, 143)
HSL	hsl(285, 64%, 34%)
HSV	hsv(285, 78%, 56%)
CMYK	cmyk(19.6%, 78.3%, 0%, 43.9%)
CIE-LAB	lab(30.90, 52.24, -44.16)
CIE-LCH	lch(30.90, 68.41, 319.79°)
OKLab	oklab(42.76% 0.1285 -0.1245)
OKLCH	oklch(42.76% 0.179 315.9)
XYZ	xyz(12.5174, 6.6085, 26.5975)
Luminance	0.0661 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F8F #3B8F1F

analogous

#3B1F8F #731F8F #8F1F73

triadic

#731F8F #8F731F #1F8F73

tetradic

#731F8F #8F3B1F #3B8F1F #1F738F

square

#731F8F #8F3B1F #3B8F1F #1F738F

split-complementary

#731F8F #738F1F #1F8F3B

monochromatic

#22092A #4B145D #731F8F #9B2AC1 #B74FD9

Accessibility & contrast

On white

9.05

#731F8F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#731F8F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F8F

9.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F8F	#FFFFFF	#000000	##FFFFFF
##731F8F	1.00	9.05	2.32	9.05
#FFFFFF	9.05	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004492

Deuteranopia (green-blind)

#1D4B8D

Tritanopia (blue-blind)

#713856

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731f8f;
/* rgb */ color: rgb(115, 31, 143);
/* oklch */ color: oklch(42.8% 0.179 315.9);

Tailwind

colors: {
  custom: {
    50: '#9f65b0',
    500: '#731f8f',
    950: '#000000',
  },
}

SCSS

$custom: #731f8f;
$custom-light: #9f65b0;
$custom-dark: #000000;

JSON

{
  "hex": "#731f8f",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 143
  },
  "hsl": {
    "h": 285,
    "s": 64.368,
    "l": 34.118
  },
  "oklch": {
    "l": 0.42762,
    "c": 0.17894,
    "h": 315.9
  },
  "luminance": 0.06608
}

Semantic roles & 50–950 ramp

primary

#731F8F

secondary

#69BC4E

accent

#E7406A

background

#FAF6FA

surface

#F4EBF5

border

#CEC6CF

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731F8F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →