#731F8E#731F8E

#731F8E is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.7% C 0.178 H 316.3°. Best body text is #FFFFFF at 9.07:1 contrast (WCAG AA passes).

Color values

HEX	#731F8E
RGB	rgb(115, 31, 142)
HSL	hsl(285, 64%, 34%)
HSV	hsv(285, 78%, 56%)
CMYK	cmyk(19%, 78.2%, 0%, 44.3%)
CIE-LAB	lab(30.83, 52.03, -43.66)
CIE-LCH	lch(30.83, 67.93, 320.00°)
OKLab	oklab(42.69% 0.1287 -0.123)
OKLCH	oklch(42.69% 0.178 316.3)
XYZ	xyz(12.4419, 6.5783, 26.2003)
Luminance	0.0658 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F8E #3A8E1F

analogous

#3B1F8E #731F8E #8E1F72

triadic

#731F8E #8E731F #1F8E73

tetradic

#731F8E #8E3B1F #3A8E1F #1F728E

square

#731F8E #8E3B1F #3A8E1F #1F728E

split-complementary

#731F8E #728E1F #1F8E3B

monochromatic

#22092A #4A145C #731F8E #9C2AC0 #B74FD9

Accessibility & contrast

On white

9.07

#731F8E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#731F8E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F8E

9.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F8E	#FFFFFF	#000000	##FFFFFF
##731F8E	1.00	9.07	2.32	9.07
#FFFFFF	9.07	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004491

Deuteranopia (green-blind)

#1E4B8C

Tritanopia (blue-blind)

#713856

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731f8e;
/* rgb */ color: rgb(115, 31, 142);
/* oklch */ color: oklch(42.7% 0.178 316.3);

Tailwind

colors: {
  custom: {
    50: '#9f65b0',
    500: '#731f8e',
    950: '#000000',
  },
}

SCSS

$custom: #731f8e;
$custom-light: #9f65b0;
$custom-dark: #000000;

JSON

{
  "hex": "#731f8e",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 142
  },
  "hsl": {
    "h": 285.405,
    "s": 64.162,
    "l": 33.922
  },
  "oklch": {
    "l": 0.42689,
    "c": 0.17804,
    "h": 316.3
  },
  "luminance": 0.06578
}

Semantic roles & 50–950 ramp

primary

#731F8E

secondary

#68BB4D

accent

#E74169

background

#FAF6FA

surface

#F4EBF5

border

#CEC6CF

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731F8E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →