#731F8D#731F8D
#731F8D is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.6% C 0.177 H 316.7°. Best body text is #FFFFFF at 9.09:1 contrast (WCAG AA passes).
Color values
| HEX | #731F8D |
|---|---|
| RGB | rgb(115, 31, 141) |
| HSL | hsl(286, 64%, 34%) |
| HSV | hsv(286, 78%, 55%) |
| CMYK | cmyk(18.4%, 78%, 0%, 44.7%) |
| CIE-LAB | lab(30.76, 51.83, -43.16) |
| CIE-LCH | lch(30.76, 67.45, 320.22°) |
| OKLab | oklab(42.62% 0.1288 -0.1216) |
| OKLCH | oklch(42.62% 0.177 316.7) |
| XYZ | xyz(12.3672, 6.5484, 25.8067) |
| Luminance | 0.0655 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.77
Purple
#800080
ΔE00 4.52
Darkmagenta
#8B008B
ΔE00 4.92
Rebeccapurple
#663399
ΔE00 5.16
Darkish Purple
#751973
ΔE00 5.39
Warm Purple
#952E8F
ΔE00 8.15
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731F8D #398D1F
analogous
#3C1F8D #731F8D #8D1F70
triadic
#731F8D #8D731F #1F8D73
tetradic
#731F8D #8D3C1F #398D1F #1F708D
square
#731F8D #8D3C1F #398D1F #1F708D
split-complementary
#731F8D #708D1F #1F8D3C
monochromatic
#210929 #4A145B #731F8D #9C2ABF #B84ED8
Accessibility & contrast
On white
9.09
#731F8D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.31
#731F8D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731F8D
9.09:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731F8D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731F8D | 1.00 | 9.09 | 2.31 | 9.09 |
| #FFFFFF | 9.09 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.31 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.09 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004390
Deuteranopia (green-blind)
#1F4B8B
Tritanopia (blue-blind)
#713755
Achromatopsia (no color)
#484848
Design tokens & code
CSS
--color: #731f8d; /* rgb */ color: rgb(115, 31, 141); /* oklch */ color: oklch(42.6% 0.177 316.7);
Tailwind
colors: {
custom: {
50: '#9f65af',
500: '#731f8d',
950: '#000000',
},
}SCSS
$custom: #731f8d; $custom-light: #9f65af; $custom-dark: #000000;
JSON
{
"hex": "#731f8d",
"rgb": {
"r": 115,
"g": 31,
"b": 141
},
"hsl": {
"h": 285.818,
"s": 63.953,
"l": 33.725
},
"oklch": {
"l": 0.42616,
"c": 0.17713,
"h": 316.7
},
"luminance": 0.06548
}Semantic roles & 50–950 ramp
primary
#731F8D
secondary
#67BB4D
accent
#E74168
background
#FAF6FA
surface
#F4EBF4
border
#CEC6CE
text
#0F0610
muted
#7F7A7F