#731F8A#731F8A

#731F8A is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.4% C 0.174 H 317.8°. Best body text is #FFFFFF at 9.16:1 contrast (WCAG AA passes).

Color values

HEX	#731F8A
RGB	rgb(115, 31, 138)
HSL	hsl(287, 63%, 33%)
HSV	hsv(287, 78%, 54%)
CMYK	cmyk(16.7%, 77.5%, 0%, 45.9%)
CIE-LAB	lab(30.55, 51.23, -41.64)
CIE-LCH	lch(30.55, 66.01, 320.89°)
OKLab	oklab(42.4% 0.1292 -0.1171)
OKLCH	oklch(42.4% 0.174 317.8)
XYZ	xyz(12.1470, 6.4603, 24.6470)
Luminance	0.0646 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F8A #368A1F

analogous

#3D1F8A #731F8A #8A1F6B

triadic

#731F8A #8A731F #1F8A73

tetradic

#731F8A #8A3D1F #368A1F #1F6B8A

square

#731F8A #8A3D1F #368A1F #1F6B8A

split-complementary

#731F8A #6B8A1F #1F8A3D

monochromatic

#200926 #491458 #731F8A #9D2ABC #B94CD7

Accessibility & contrast

On white

9.16

#731F8A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#731F8A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F8A

9.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F8A	#FFFFFF	#000000	##FFFFFF
##731F8A	1.00	9.16	2.29	9.16
#FFFFFF	9.16	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00438D

Deuteranopia (green-blind)

#234A88

Tritanopia (blue-blind)

#723653

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731f8a;
/* rgb */ color: rgb(115, 31, 138);
/* oklch */ color: oklch(42.4% 0.174 317.8);

Tailwind

colors: {
  custom: {
    50: '#9f65ad',
    500: '#731f8a',
    950: '#000000',
  },
}

SCSS

$custom: #731f8a;
$custom-light: #9f65ad;
$custom-dark: #000000;

JSON

{
  "hex": "#731f8a",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 138
  },
  "hsl": {
    "h": 287.103,
    "s": 63.314,
    "l": 33.137
  },
  "oklch": {
    "l": 0.424,
    "c": 0.1744,
    "h": 317.8
  },
  "luminance": 0.0646
}

Semantic roles & 50–950 ramp

primary

#731F8A

secondary

#63BA4B

accent

#E64165

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731F8A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →