#731F89#731F89

#731F89 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.3% C 0.173 H 318.2°. Best body text is #FFFFFF at 9.19:1 contrast (WCAG AA passes).

Color values

HEX	#731F89
RGB	rgb(115, 31, 137)
HSL	hsl(288, 63%, 33%)
HSV	hsv(288, 77%, 54%)
CMYK	cmyk(16.1%, 77.4%, 0%, 46.3%)
CIE-LAB	lab(30.48, 51.03, -41.13)
CIE-LCH	lch(30.48, 65.54, 321.13°)
OKLab	oklab(42.33% 0.1294 -0.1156)
OKLCH	oklch(42.33% 0.174 318.2)
XYZ	xyz(12.0749, 6.4315, 24.2674)
Luminance	0.0643 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F89 #35891F

analogous

#3E1F89 #731F89 #891F6A

triadic

#731F89 #89731F #1F8973

tetradic

#731F89 #893E1F #35891F #1F6A89

square

#731F89 #893E1F #35891F #1F6A89

split-complementary

#731F89 #6A891F #1F893E

monochromatic

#1F0825 #491457 #731F89 #9D2ABB #BA4CD6

Accessibility & contrast

On white

9.19

#731F89 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#731F89 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F89

9.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F89	#FFFFFF	#000000	##FFFFFF
##731F89	1.00	9.19	2.29	9.19
#FFFFFF	9.19	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00428C

Deuteranopia (green-blind)

#244A87

Tritanopia (blue-blind)

#723553

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731f89;
/* rgb */ color: rgb(115, 31, 137);
/* oklch */ color: oklch(42.3% 0.173 318.2);

Tailwind

colors: {
  custom: {
    50: '#9f65ac',
    500: '#731f89',
    950: '#000000',
  },
}

SCSS

$custom: #731f89;
$custom-light: #9f65ac;
$custom-dark: #000000;

JSON

{
  "hex": "#731f89",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 137
  },
  "hsl": {
    "h": 287.547,
    "s": 63.095,
    "l": 32.941
  },
  "oklch": {
    "l": 0.42329,
    "c": 0.1735,
    "h": 318.2
  },
  "luminance": 0.06431
}

Semantic roles & 50–950 ramp

primary

#731F89

secondary

#62B94B

accent

#E64264

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731F89

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →