#731F88#731F88

#731F88 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.3% C 0.173 H 318.6°. Best body text is #FFFFFF at 9.21:1 contrast (WCAG AA passes).

Color values

HEX	#731F88
RGB	rgb(115, 31, 136)
HSL	hsl(288, 63%, 33%)
HSV	hsv(288, 77%, 53%)
CMYK	cmyk(15.4%, 77.2%, 0%, 46.7%)
CIE-LAB	lab(30.41, 50.83, -40.62)
CIE-LCH	lch(30.41, 65.06, 321.37°)
OKLab	oklab(42.26% 0.1295 -0.1141)
OKLCH	oklch(42.26% 0.173 318.6)
XYZ	xyz(12.0035, 6.4030, 23.8914)
Luminance	0.0640 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F88 #34881F

analogous

#3E1F88 #731F88 #881F68

triadic

#731F88 #88731F #1F8873

tetradic

#731F88 #883E1F #34881F #1F6888

square

#731F88 #883E1F #34881F #1F6888

split-complementary

#731F88 #68881F #1F883E

monochromatic

#1F0824 #491456 #731F88 #9D2ABA #BA4BD6

Accessibility & contrast

On white

9.21

#731F88 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#731F88 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F88

9.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F88	#FFFFFF	#000000	##FFFFFF
##731F88	1.00	9.21	2.28	9.21
#FFFFFF	9.21	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00428B

Deuteranopia (green-blind)

#254A86

Tritanopia (blue-blind)

#733552

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731f88;
/* rgb */ color: rgb(115, 31, 136);
/* oklch */ color: oklch(42.3% 0.173 318.6);

Tailwind

colors: {
  custom: {
    50: '#9f64ab',
    500: '#731f88',
    950: '#000000',
  },
}

SCSS

$custom: #731f88;
$custom-light: #9f64ab;
$custom-dark: #000000;

JSON

{
  "hex": "#731f88",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 136
  },
  "hsl": {
    "h": 288,
    "s": 62.874,
    "l": 32.745
  },
  "oklch": {
    "l": 0.42259,
    "c": 0.17259,
    "h": 318.6
  },
  "luminance": 0.06402
}

Semantic roles & 50–950 ramp

primary

#731F88

secondary

#60B94A

accent

#E64263

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731F88

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →