#731F7F#731F7F

#731F7F is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.6% C 0.165 H 322.4°. Best body text is #FFFFFF at 9.41:1 contrast (WCAG AA passes).

Color values

HEX	#731F7F
RGB	rgb(115, 31, 127)
HSL	hsl(293, 61%, 31%)
HSV	hsv(293, 76%, 50%)
CMYK	cmyk(9.4%, 75.6%, 0%, 50.2%)
CIE-LAB	lab(29.81, 49.07, -35.95)
CIE-LCH	lch(29.81, 60.83, 323.77°)
OKLab	oklab(41.64% 0.1303 -0.1005)
OKLCH	oklch(41.64% 0.165 322.4)
XYZ	xyz(11.3906, 6.1578, 20.6632)
Luminance	0.0616 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F7F #2B7F1F

analogous

#431F7F #731F7F #7F1F5B

triadic

#731F7F #7F731F #1F7F73

tetradic

#731F7F #7F431F #2B7F1F #1F5B7F

square

#731F7F #7F431F #2B7F1F #1F5B7F

split-complementary

#731F7F #5B7F1F #1F7F43

monochromatic

#1A071D #46134E #731F7F #A02BB0 #C146D2

Accessibility & contrast

On white

9.41

#731F7F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#731F7F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F7F

9.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F7F	#FFFFFF	#000000	##FFFFFF
##731F7F	1.00	9.41	2.23	9.41
#FFFFFF	9.41	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004082

Deuteranopia (green-blind)

#2D497D

Tritanopia (blue-blind)

#74314D

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731f7f;
/* rgb */ color: rgb(115, 31, 127);
/* oklch */ color: oklch(41.6% 0.165 322.4);

Tailwind

colors: {
  custom: {
    50: '#9f64a5',
    500: '#731f7f',
    950: '#000000',
  },
}

SCSS

$custom: #731f7f;
$custom-light: #9f64a5;
$custom-dark: #000000;

JSON

{
  "hex": "#731f7f",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 127
  },
  "hsl": {
    "h": 292.5,
    "s": 60.759,
    "l": 30.98
  },
  "oklch": {
    "l": 0.4164,
    "c": 0.16455,
    "h": 322.4
  },
  "luminance": 0.06157
}

Semantic roles & 50–950 ramp

primary

#731F7F

secondary

#55B248

accent

#E44458

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731F7F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →