#731F7E#731F7E

#731F7E is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.6% C 0.164 H 322.8°. Best body text is #FFFFFF at 9.43:1 contrast (WCAG AA passes).

Color values

HEX	#731F7E
RGB	rgb(115, 31, 126)
HSL	hsl(293, 61%, 31%)
HSV	hsv(293, 75%, 49%)
CMYK	cmyk(8.7%, 75.4%, 0%, 50.6%)
CIE-LAB	lab(29.74, 48.88, -35.43)
CIE-LCH	lch(29.74, 60.37, 324.06°)
OKLab	oklab(41.57% 0.1304 -0.0989)
OKLCH	oklch(41.57% 0.164 322.8)
XYZ	xyz(11.3257, 6.1318, 20.3216)
Luminance	0.0613 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F7E #2A7E1F

analogous

#431F7E #731F7E #7E1F59

triadic

#731F7E #7E731F #1F7E73

tetradic

#731F7E #7E431F #2A7E1F #1F597E

square

#731F7E #7E431F #2A7E1F #1F597E

split-complementary

#731F7E #597E1F #1F7E43

monochromatic

#19071C #46134D #731F7E #A02BAF #C146D1

Accessibility & contrast

On white

9.43

#731F7E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#731F7E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F7E

9.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F7E	#FFFFFF	#000000	##FFFFFF
##731F7E	1.00	9.43	2.23	9.43
#FFFFFF	9.43	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004081

Deuteranopia (green-blind)

#2E497C

Tritanopia (blue-blind)

#75304D

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731f7e;
/* rgb */ color: rgb(115, 31, 126);
/* oklch */ color: oklch(41.6% 0.164 322.8);

Tailwind

colors: {
  custom: {
    50: '#9f64a4',
    500: '#731f7e',
    950: '#000000',
  },
}

SCSS

$custom: #731f7e;
$custom-light: #9f64a4;
$custom-dark: #000000;

JSON

{
  "hex": "#731f7e",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 126
  },
  "hsl": {
    "h": 293.053,
    "s": 60.51,
    "l": 30.784
  },
  "oklch": {
    "l": 0.41574,
    "c": 0.16366,
    "h": 322.8
  },
  "luminance": 0.06131
}

Semantic roles & 50–950 ramp

primary

#731F7E

secondary

#54B148

accent

#E44457

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731F7E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →