#731F7D#731F7D

#731F7D is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.5% C 0.163 H 323.3°. Best body text is #FFFFFF at 9.46:1 contrast (WCAG AA passes).

Color values

HEX	#731F7D
RGB	rgb(115, 31, 125)
HSL	hsl(294, 60%, 31%)
HSV	hsv(294, 75%, 49%)
CMYK	cmyk(8%, 75.2%, 0%, 51%)
CIE-LAB	lab(29.68, 48.69, -34.90)
CIE-LCH	lch(29.68, 59.90, 324.36°)
OKLab	oklab(41.51% 0.1304 -0.0974)
OKLCH	oklch(41.51% 0.163 323.3)
XYZ	xyz(11.2615, 6.1062, 19.9835)
Luminance	0.0611 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F7D #297D1F

analogous

#441F7D #731F7D #7D1F58

triadic

#731F7D #7D731F #1F7D73

tetradic

#731F7D #7D441F #297D1F #1F587D

square

#731F7D #7D441F #297D1F #1F587D

split-complementary

#731F7D #587D1F #1F7D44

monochromatic

#19071B #46134C #731F7D #A02BAE #C245D1

Accessibility & contrast

On white

9.46

#731F7D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#731F7D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F7D

9.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F7D	#FFFFFF	#000000	##FFFFFF
##731F7D	1.00	9.46	2.22	9.46
#FFFFFF	9.46	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004080

Deuteranopia (green-blind)

#2F497B

Tritanopia (blue-blind)

#75304C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731f7d;
/* rgb */ color: rgb(115, 31, 125);
/* oklch */ color: oklch(41.5% 0.163 323.3);

Tailwind

colors: {
  custom: {
    50: '#9e64a3',
    500: '#731f7d',
    950: '#000000',
  },
}

SCSS

$custom: #731f7d;
$custom-light: #9e64a3;
$custom-dark: #000000;

JSON

{
  "hex": "#731f7d",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 125
  },
  "hsl": {
    "h": 293.617,
    "s": 60.256,
    "l": 30.588
  },
  "oklch": {
    "l": 0.41508,
    "c": 0.16279,
    "h": 323.3
  },
  "luminance": 0.06105
}

Semantic roles & 50–950 ramp

primary

#731F7D

secondary

#53B048

accent

#E34455

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731F7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →