#731F7C#731F7C

#731F7C is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.4% C 0.162 H 323.7°. Best body text is #FFFFFF at 9.48:1 contrast (WCAG AA passes).

Color values

HEX	#731F7C
RGB	rgb(115, 31, 124)
HSL	hsl(294, 60%, 30%)
HSV	hsv(294, 75%, 49%)
CMYK	cmyk(7.3%, 75%, 0%, 51.4%)
CIE-LAB	lab(29.62, 48.50, -34.37)
CIE-LCH	lch(29.62, 59.44, 324.67°)
OKLab	oklab(41.44% 0.1305 -0.0958)
OKLCH	oklch(41.44% 0.162 323.7)
XYZ	xyz(11.1980, 6.0807, 19.6488)
Luminance	0.0608 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F7C #287C1F

analogous

#451F7C #731F7C #7C1F56

triadic

#731F7C #7C731F #1F7C73

tetradic

#731F7C #7C451F #287C1F #1F567C

square

#731F7C #7C451F #287C1F #1F567C

split-complementary

#731F7C #567C1F #1F7C45

monochromatic

#18071A #46134B #731F7C #A02BAD #C345D0

Accessibility & contrast

On white

9.48

#731F7C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#731F7C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F7C

9.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F7C	#FFFFFF	#000000	##FFFFFF
##731F7C	1.00	9.48	2.22	9.48
#FFFFFF	9.48	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F7F

Deuteranopia (green-blind)

#2F497A

Tritanopia (blue-blind)

#75304C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731f7c;
/* rgb */ color: rgb(115, 31, 124);
/* oklch */ color: oklch(41.4% 0.162 323.7);

Tailwind

colors: {
  custom: {
    50: '#9e64a2',
    500: '#731f7c',
    950: '#000000',
  },
}

SCSS

$custom: #731f7c;
$custom-light: #9e64a2;
$custom-dark: #000000;

JSON

{
  "hex": "#731f7c",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 124
  },
  "hsl": {
    "h": 294.194,
    "s": 60,
    "l": 30.392
  },
  "oklch": {
    "l": 0.41442,
    "c": 0.16191,
    "h": 323.7
  },
  "luminance": 0.0608
}

Semantic roles & 50–950 ramp

primary

#731F7C

secondary

#52AF48

accent

#E34554

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731F7C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →