#731F7B#731F7B

#731F7B is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.4% C 0.161 H 324.2°. Best body text is #FFFFFF at 9.50:1 contrast (WCAG AA passes).

Color values

HEX#731F7B
RGBrgb(115, 31, 123)
HSLhsl(295, 60%, 30%)
HSVhsv(295, 75%, 48%)
CMYKcmyk(6.5%, 74.8%, 0%, 51.8%)
CIE-LABlab(29.55, 48.31, -33.84)
CIE-LCHlch(29.55, 58.98, 324.99°)
OKLaboklab(41.38% 0.1305 -0.0943)
OKLCHoklch(41.38% 0.161 324.2)
XYZxyz(11.1351, 6.0556, 19.3174)
Luminance0.0605 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731F7B #277B1F
analogous
#451F7B #731F7B #7B1F55
triadic
#731F7B #7B731F #1F7B73
tetradic
#731F7B #7B451F #277B1F #1F557B
square
#731F7B #7B451F #277B1F #1F557B
split-complementary
#731F7B #557B1F #1F7B45
monochromatic
#180619 #45134A #731F7B #A12BAC #C444D0

Accessibility & contrast

On white

9.50
#731F7B on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.21
#731F7B on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F7B
9.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731F7B#FFFFFF#000000##FFFFFF
##731F7B1.009.502.219.50
#FFFFFF9.501.0021.001.00
#0000002.2121.001.0021.00
##FFFFFF9.501.0021.001.00

Color blindness preview

Protanopia (red-blind)
#003F7E
Deuteranopia (green-blind)
#304979
Tritanopia (blue-blind)
#752F4B
Achromatopsia (no color)
#464646

Design tokens & code

CSS
--color: #731f7b;
/* rgb */ color: rgb(115, 31, 123);
/* oklch */ color: oklch(41.4% 0.161 324.2);
Tailwind
colors: {
  custom: {
    50: '#9e64a2',
    500: '#731f7b',
    950: '#000000',
  },
}
SCSS
$custom: #731f7b;
$custom-light: #9e64a2;
$custom-dark: #000000;
JSON
{
  "hex": "#731f7b",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 123
  },
  "hsl": {
    "h": 294.783,
    "s": 59.74,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41377,
    "c": 0.16103,
    "h": 324.2
  },
  "luminance": 0.06055
}

Semantic roles & 50–950 ramp

primary
#731F7B
secondary
#50AE48
accent
#E34553
background
#FAF6FA
surface
#F3EBF3
border
#CDC6CD
text
#0F060F
muted
#7F7A7F

Preview Lab

Preview with #731F7B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731F7B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva