#731F7B#731F7B

#731F7B is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.4% C 0.161 H 324.2°. Best body text is #FFFFFF at 9.50:1 contrast (WCAG AA passes).

Color values

HEX	#731F7B
RGB	rgb(115, 31, 123)
HSL	hsl(295, 60%, 30%)
HSV	hsv(295, 75%, 48%)
CMYK	cmyk(6.5%, 74.8%, 0%, 51.8%)
CIE-LAB	lab(29.55, 48.31, -33.84)
CIE-LCH	lch(29.55, 58.98, 324.99°)
OKLab	oklab(41.38% 0.1305 -0.0943)
OKLCH	oklch(41.38% 0.161 324.2)
XYZ	xyz(11.1351, 6.0556, 19.3174)
Luminance	0.0605 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F7B #277B1F

analogous

#451F7B #731F7B #7B1F55

triadic

#731F7B #7B731F #1F7B73

tetradic

#731F7B #7B451F #277B1F #1F557B

square

#731F7B #7B451F #277B1F #1F557B

split-complementary

#731F7B #557B1F #1F7B45

monochromatic

#180619 #45134A #731F7B #A12BAC #C444D0

Accessibility & contrast

On white

9.50

#731F7B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.21

#731F7B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F7B

9.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F7B	#FFFFFF	#000000	##FFFFFF
##731F7B	1.00	9.50	2.21	9.50
#FFFFFF	9.50	1.00	21.00	1.00
#000000	2.21	21.00	1.00	21.00
##FFFFFF	9.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F7E

Deuteranopia (green-blind)

#304979

Tritanopia (blue-blind)

#752F4B

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731f7b;
/* rgb */ color: rgb(115, 31, 123);
/* oklch */ color: oklch(41.4% 0.161 324.2);

Tailwind

colors: {
  custom: {
    50: '#9e64a2',
    500: '#731f7b',
    950: '#000000',
  },
}

SCSS

$custom: #731f7b;
$custom-light: #9e64a2;
$custom-dark: #000000;

JSON

{
  "hex": "#731f7b",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 123
  },
  "hsl": {
    "h": 294.783,
    "s": 59.74,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41377,
    "c": 0.16103,
    "h": 324.2
  },
  "luminance": 0.06055
}

Semantic roles & 50–950 ramp

primary

#731F7B

secondary

#50AE48

accent

#E34553

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731F7B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →