#731F7A#731F7A

#731F7A is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.3% C 0.160 H 324.6°. Best body text is #FFFFFF at 9.52:1 contrast (WCAG AA passes).

Color values

HEX	#731F7A
RGB	rgb(115, 31, 122)
HSL	hsl(295, 59%, 30%)
HSV	hsv(295, 75%, 48%)
CMYK	cmyk(5.7%, 74.6%, 0%, 52.2%)
CIE-LAB	lab(29.49, 48.12, -33.31)
CIE-LCH	lch(29.49, 58.53, 325.31°)
OKLab	oklab(41.31% 0.1306 -0.0927)
OKLCH	oklch(41.31% 0.16 324.6)
XYZ	xyz(11.0728, 6.0306, 18.9894)
Luminance	0.0603 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F7A #267A1F

analogous

#461F7A #731F7A #7A1F53

triadic

#731F7A #7A731F #1F7A73

tetradic

#731F7A #7A461F #267A1F #1F537A

square

#731F7A #7A461F #267A1F #1F537A

split-complementary

#731F7A #537A1F #1F7A46

monochromatic

#170618 #451349 #731F7A #A12BAB #C544CF

Accessibility & contrast

On white

9.52

#731F7A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.21

#731F7A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F7A

9.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F7A	#FFFFFF	#000000	##FFFFFF
##731F7A	1.00	9.52	2.21	9.52
#FFFFFF	9.52	1.00	21.00	1.00
#000000	2.21	21.00	1.00	21.00
##FFFFFF	9.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#023F7D

Deuteranopia (green-blind)

#314978

Tritanopia (blue-blind)

#752F4B

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731f7a;
/* rgb */ color: rgb(115, 31, 122);
/* oklch */ color: oklch(41.3% 0.160 324.6);

Tailwind

colors: {
  custom: {
    50: '#9e64a1',
    500: '#731f7a',
    950: '#000000',
  },
}

SCSS

$custom: #731f7a;
$custom-light: #9e64a1;
$custom-dark: #000000;

JSON

{
  "hex": "#731f7a",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 122
  },
  "hsl": {
    "h": 295.385,
    "s": 59.477,
    "l": 30
  },
  "oklch": {
    "l": 0.41312,
    "c": 0.16016,
    "h": 324.6
  },
  "luminance": 0.0603
}

Semantic roles & 50–950 ramp

primary

#731F7A

secondary

#4FAD47

accent

#E34551

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #731F7A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →