#731F77#731F77

#731F77 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.1% C 0.158 H 326.0°. Best body text is #FFFFFF at 9.58:1 contrast (WCAG AA passes).

Color values

HEX	#731F77
RGB	rgb(115, 31, 119)
HSL	hsl(297, 59%, 29%)
HSV	hsv(297, 74%, 47%)
CMYK	cmyk(3.4%, 73.9%, 0%, 53.3%)
CIE-LAB	lab(29.30, 47.57, -31.71)
CIE-LCH	lch(29.30, 57.17, 326.31°)
OKLab	oklab(41.12% 0.1306 -0.0881)
OKLCH	oklch(41.12% 0.158 326)
XYZ	xyz(10.8898, 5.9574, 18.0255)
Luminance	0.0596 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F77 #23771F

analogous

#471F77 #731F77 #771F4F

triadic

#731F77 #77731F #1F7773

tetradic

#731F77 #77471F #23771F #1F4F77

square

#731F77 #77471F #23771F #1F4F77

split-complementary

#731F77 #4F771F #1F7747

monochromatic

#170618 #441246 #731F77 #A22CA8 #C843CE

Accessibility & contrast

On white

9.58

#731F77 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#731F77 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F77

9.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F77	#FFFFFF	#000000	##FFFFFF
##731F77	1.00	9.58	2.19	9.58
#FFFFFF	9.58	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#093E79

Deuteranopia (green-blind)

#334975

Tritanopia (blue-blind)

#762D49

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731f77;
/* rgb */ color: rgb(115, 31, 119);
/* oklch */ color: oklch(41.1% 0.158 326.0);

Tailwind

colors: {
  custom: {
    50: '#9e649f',
    500: '#731f77',
    950: '#000000',
  },
}

SCSS

$custom: #731f77;
$custom-light: #9e649f;
$custom-dark: #000000;

JSON

{
  "hex": "#731f77",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 119
  },
  "hsl": {
    "h": 297.273,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.4112,
    "c": 0.15756,
    "h": 326
  },
  "luminance": 0.05957
}

Semantic roles & 50–950 ramp

primary

#731F77

secondary

#4CAB47

accent

#E2464D

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731F77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →