#731F76#731F76

#731F76 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.1% C 0.157 H 326.5°. Best body text is #FFFFFF at 9.60:1 contrast (WCAG AA passes).

Color values

HEX	#731F76
RGB	rgb(115, 31, 118)
HSL	hsl(298, 58%, 29%)
HSV	hsv(298, 74%, 46%)
CMYK	cmyk(2.5%, 73.7%, 0%, 53.7%)
CIE-LAB	lab(29.24, 47.38, -31.17)
CIE-LCH	lch(29.24, 56.72, 326.66°)
OKLab	oklab(41.06% 0.1306 -0.0865)
OKLCH	oklch(41.06% 0.157 326.5)
XYZ	xyz(10.8300, 5.9335, 17.7109)
Luminance	0.0593 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F76 #22761F

analogous

#481F76 #731F76 #761F4E

triadic

#731F76 #76731F #1F7673

tetradic

#731F76 #76481F #22761F #1F4E76

square

#731F76 #76481F #22761F #1F4E76

split-complementary

#731F76 #4E761F #1F7648

monochromatic

#180618 #441246 #731F76 #A22CA6 #C942CD

Accessibility & contrast

On white

9.60

#731F76 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#731F76 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F76

9.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F76	#FFFFFF	#000000	##FFFFFF
##731F76	1.00	9.60	2.19	9.60
#FFFFFF	9.60	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0B3E78

Deuteranopia (green-blind)

#334974

Tritanopia (blue-blind)

#762D48

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731f76;
/* rgb */ color: rgb(115, 31, 118);
/* oklch */ color: oklch(41.1% 0.157 326.5);

Tailwind

colors: {
  custom: {
    50: '#9e649e',
    500: '#731f76',
    950: '#000000',
  },
}

SCSS

$custom: #731f76;
$custom-light: #9e649e;
$custom-dark: #000000;

JSON

{
  "hex": "#731f76",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 118
  },
  "hsl": {
    "h": 297.931,
    "s": 58.389,
    "l": 29.216
  },
  "oklch": {
    "l": 0.41057,
    "c": 0.1567,
    "h": 326.5
  },
  "luminance": 0.05933
}

Semantic roles & 50–950 ramp

primary

#731F76

secondary

#4BAA47

accent

#E2464C

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731F76

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →