#731F71#731F71

#731F71 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.7% C 0.152 H 328.9°. Best body text is #FFFFFF at 9.71:1 contrast (WCAG AA passes).

Color values

HEX	#731F71
RGB	rgb(115, 31, 113)
HSL	hsl(301, 58%, 29%)
HSV	hsv(301, 73%, 45%)
CMYK	cmyk(0%, 73%, 1.7%, 54.9%)
CIE-LAB	lab(28.95, 46.48, -28.45)
CIE-LCH	lch(28.95, 54.50, 328.53°)
OKLab	oklab(40.75% 0.1306 -0.0786)
OKLCH	oklch(40.75% 0.152 328.9)
XYZ	xyz(10.5408, 5.8178, 16.1874)
Luminance	0.0582 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F71 #1F7321

analogous

#4B1F73 #731F71 #731F47

triadic

#731F71 #71731F #1F7173

tetradic

#731F71 #734B1F #1F7321 #1F4773

square

#731F71 #734B1F #1F7321 #1F4773

split-complementary

#731F71 #47731F #1F734B

monochromatic

#180618 #431242 #731F71 #A32CA0 #CC41C8

Accessibility & contrast

On white

9.71

#731F71 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#731F71 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F71

9.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F71	#FFFFFF	#000000	##FFFFFF
##731F71	1.00	9.71	2.16	9.71
#FFFFFF	9.71	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#133D73

Deuteranopia (green-blind)

#36486F

Tritanopia (blue-blind)

#772B46

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731f71;
/* rgb */ color: rgb(115, 31, 113);
/* oklch */ color: oklch(40.7% 0.152 328.9);

Tailwind

colors: {
  custom: {
    50: '#9e639a',
    500: '#731f71',
    950: '#000000',
  },
}

SCSS

$custom: #731f71;
$custom-light: #9e639a;
$custom-dark: #000000;

JSON

{
  "hex": "#731f71",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 113
  },
  "hsl": {
    "h": 301.429,
    "s": 57.534,
    "l": 28.627
  },
  "oklch": {
    "l": 0.40749,
    "c": 0.15243,
    "h": 328.9
  },
  "luminance": 0.05817
}

Semantic roles & 50–950 ramp

primary

#731F71

secondary

#47A749

accent

#E14B47

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731F71

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →