#731F64#731F64

#731F64 is a dark, vivid pink. Relative luminance 0.055; OKLCH L 40.0% C 0.142 H 336.0°. Best body text is #FFFFFF at 9.96:1 contrast (WCAG AA passes).

Color values

HEX#731F64
RGBrgb(115, 31, 100)
HSLhsl(311, 58%, 29%)
HSVhsv(311, 73%, 45%)
CMYKcmyk(0%, 73%, 13%, 54.9%)
CIE-LABlab(28.24, 44.27, -21.21)
CIE-LCHlch(28.24, 49.08, 334.40°)
OKLaboklab(40.01% 0.1296 -0.0578)
OKLCHoklch(40.01% 0.142 336)
XYZxyz(9.8606, 5.5458, 12.6052)
Luminance0.0554 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731F64 #1F732E
analogous
#581F73 #731F64 #731F3A
triadic
#731F64 #64731F #1F6473
tetradic
#731F64 #73581F #1F732E #1F3A73
square
#731F64 #73581F #1F732E #1F3A73
split-complementary
#731F64 #3A731F #1F7358
monochromatic
#180615 #43123A #731F64 #A32C8E #CC41B3

Accessibility & contrast

On white

9.96
#731F64 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.11
#731F64 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F64
9.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731F64#FFFFFF#000000##FFFFFF
##731F641.009.962.119.96
#FFFFFF9.961.0021.001.00
#0000002.1121.001.0021.00
##FFFFFF9.961.0021.001.00

Color blindness preview

Protanopia (red-blind)
#203B66
Deuteranopia (green-blind)
#3C4762
Tritanopia (blue-blind)
#79253F
Achromatopsia (no color)
#434343

Design tokens & code

CSS
--color: #731f64;
/* rgb */ color: rgb(115, 31, 100);
/* oklch */ color: oklch(40.0% 0.142 336.0);
Tailwind
colors: {
  custom: {
    50: '#9e6390',
    500: '#731f64',
    950: '#000000',
  },
}
SCSS
$custom: #731f64;
$custom-light: #9e6390;
$custom-dark: #000000;
JSON
{
  "hex": "#731f64",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 100
  },
  "hsl": {
    "h": 310.714,
    "s": 57.534,
    "l": 28.627
  },
  "oklch": {
    "l": 0.40005,
    "c": 0.14191,
    "h": 336
  },
  "luminance": 0.05545
}

Semantic roles & 50–950 ramp

primary
#731F64
secondary
#47A758
accent
#E16247
background
#FAF6F8
surface
#F3EBF0
border
#CDC6CB
text
#0F060C
muted
#7F7A7D

Preview Lab

Preview with #731F64

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731F64 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva