#731F4E#731F4E
#731F4E is a dark, vivid pink. Relative luminance 0.052; OKLCH L 38.9% C 0.127 H 350.2°. Best body text is #FFFFFF at 10.32:1 contrast (WCAG AA passes).
Color values
| HEX | #731F4E |
|---|---|
| RGB | rgb(115, 31, 78) |
| HSL | hsl(326, 58%, 29%) |
| HSV | hsv(326, 73%, 45%) |
| CMYK | cmyk(0%, 73%, 32.2%, 54.9%) |
| CIE-LAB | lab(27.23, 41.02, -8.30) |
| CIE-LCH | lch(27.23, 41.85, 348.57°) |
| OKLab | oklab(38.94% 0.1251 -0.0216) |
| OKLCH | oklch(38.94% 0.127 350.2) |
| XYZ | xyz(8.9358, 5.1759, 7.7347) |
| Luminance | 0.0517 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 3.39
Red Purple
#820747
ΔE00 4.56
Rich Purple
#720058
ΔE00 5.70
Merlot
#730039
ΔE00 5.78
Wine (survey)
#80013F
ΔE00 5.99
Reddish Purple
#910951
ΔE00 6.19
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731F4E #1F7344
analogous
#6E1F73 #731F4E #731F24
triadic
#731F4E #4E731F #1F4E73
tetradic
#731F4E #736E1F #1F7344 #1F2473
square
#731F4E #736E1F #1F7344 #1F2473
split-complementary
#731F4E #24731F #1F736E
monochromatic
#180610 #43122D #731F4E #A32C6F #CC418E
Accessibility & contrast
On white
10.32
#731F4E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.04
#731F4E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731F4E
10.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731F4E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731F4E | 1.00 | 10.32 | 2.04 | 10.32 |
| #FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2C374F
Deuteranopia (green-blind)
#44464C
Tritanopia (blue-blind)
#7C1A33
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #731f4e; /* rgb */ color: rgb(115, 31, 78); /* oklch */ color: oklch(38.9% 0.127 350.2);
Tailwind
colors: {
custom: {
50: '#9f627f',
500: '#731f4e',
950: '#000000',
},
}SCSS
$custom: #731f4e; $custom-light: #9f627f; $custom-dark: #000000;
JSON
{
"hex": "#731f4e",
"rgb": {
"r": 115,
"g": 31,
"b": 78
},
"hsl": {
"h": 326.429,
"s": 57.534,
"l": 28.627
},
"oklch": {
"l": 0.38942,
"c": 0.12695,
"h": 350.2
},
"luminance": 0.05175
}Semantic roles & 50–950 ramp
primary
#731F4E
secondary
#47A771
accent
#E18B47
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F050A
muted
#7F7A7C