#731F46#731F46
#731F46 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.6% C 0.123 H 356.1°. Best body text is #FFFFFF at 10.43:1 contrast (WCAG AA passes).
Color values
| HEX | #731F46 |
|---|---|
| RGB | rgb(115, 31, 70) |
| HSL | hsl(332, 58%, 29%) |
| HSV | hsv(332, 73%, 45%) |
| CMYK | cmyk(0%, 73%, 39.1%, 54.9%) |
| CIE-LAB | lab(26.93, 40.01, -3.40) |
| CIE-LCH | lch(26.93, 40.16, 355.14°) |
| OKLab | oklab(38.62% 0.1226 -0.0084) |
| OKLCH | oklch(38.62% 0.123 356.1) |
| XYZ | xyz(8.6663, 5.0680, 6.3150) |
| Luminance | 0.0507 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.67
Merlot
#730039
ΔE00 4.08
Wine (survey)
#80013F
ΔE00 4.32
Velvet
#750851
ΔE00 5.35
Reddish Purple
#910951
ΔE00 5.91
Mulberry
#920A4E
ΔE00 6.08
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731F46 #1F734C
analogous
#731F70 #731F46 #73221F
triadic
#731F46 #46731F #1F4673
tetradic
#731F46 #70731F #1F734C #221F73
square
#731F46 #70731F #1F734C #221F73
split-complementary
#731F46 #1F7322 #1F7073
monochromatic
#18060F #431229 #731F46 #A32C63 #CC4181
Accessibility & contrast
On white
10.43
#731F46 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.01
#731F46 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731F46
10.43:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731F46 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731F46 | 1.00 | 10.43 | 2.01 | 10.43 |
| #FFFFFF | 10.43 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.01 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.43 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F3647
Deuteranopia (green-blind)
#464544
Tritanopia (blue-blind)
#7C172F
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #731f46; /* rgb */ color: rgb(115, 31, 70); /* oklch */ color: oklch(38.6% 0.123 356.1);
Tailwind
colors: {
custom: {
50: '#9f6279',
500: '#731f46',
950: '#000000',
},
}SCSS
$custom: #731f46; $custom-light: #9f6279; $custom-dark: #000000;
JSON
{
"hex": "#731f46",
"rgb": {
"r": 115,
"g": 31,
"b": 70
},
"hsl": {
"h": 332.143,
"s": 57.534,
"l": 28.627
},
"oklch": {
"l": 0.38621,
"c": 0.12289,
"h": 356.1
},
"luminance": 0.05067
}Semantic roles & 50–950 ramp
primary
#731F46
secondary
#47A77A
accent
#E19947
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#0F0509
muted
#7F7A7B