#731EBB#731EBB

#731EBB is a mid, highly saturated violet. Relative luminance 0.082; OKLCH L 46.2% C 0.220 H 302.4°. Best body text is #FFFFFF at 7.98:1 contrast (WCAG AA passes).

Color values

HEX	#731EBB
RGB	rgb(115, 30, 187)
HSL	hsl(272, 72%, 43%)
HSV	hsv(272, 84%, 73%)
CMYK	cmyk(38.5%, 84%, 0%, 26.7%)
CIE-LAB	lab(34.32, 62.05, -65.16)
CIE-LCH	lch(34.32, 89.98, 313.60°)
OKLab	oklab(46.25% 0.118 -0.1862)
OKLCH	oklch(46.25% 0.22 302.4)
XYZ	xyz(16.5020, 8.1612, 47.7100)
Luminance	0.0816 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EBB #66BB1E

analogous

#251EBB #731EBB #BB1EB4

triadic

#731EBB #BB731E #1EBB73

tetradic

#731EBB #BB251E #66BB1E #1EB4BB

square

#731EBB #BB251E #66BB1E #1EB4BB

split-complementary

#731EBB #B4BB1E #1EBB25

monochromatic

#320D52 #531686 #731EBB #9237DF #AF6CE7

Accessibility & contrast

On white

7.98

#731EBB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.63

#731EBB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EBB

7.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EBB	#FFFFFF	#000000	##FFFFFF
##731EBB	1.00	7.98	2.63	7.98
#FFFFFF	7.98	1.00	21.00	1.00
#000000	2.63	21.00	1.00	21.00
##FFFFFF	7.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004FBF

Deuteranopia (green-blind)

#0050B8

Tritanopia (blue-blind)

#634C70

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #731ebb;
/* rgb */ color: rgb(115, 30, 187);
/* oklch */ color: oklch(46.2% 0.220 302.4);

Tailwind

colors: {
  custom: {
    50: '#a267d1',
    500: '#731ebb',
    950: '#000000',
  },
}

SCSS

$custom: #731ebb;
$custom-light: #a267d1;
$custom-dark: #000000;

JSON

{
  "hex": "#731ebb",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 187
  },
  "hsl": {
    "h": 272.484,
    "s": 72.35,
    "l": 42.549
  },
  "oklch": {
    "l": 0.46245,
    "c": 0.22043,
    "h": 302.4
  },
  "luminance": 0.08161
}

Semantic roles & 50–950 ramp

primary

#731EBB

secondary

#96CD67

accent

#EF398C

background

#FAF6FD

surface

#F4EBFA

border

#CEC6D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #731EBB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →