#731EB3#731EB3

#731EB3 is a mid, highly saturated violet. Relative luminance 0.078; OKLCH L 45.6% C 0.213 H 304.5°. Best body text is #FFFFFF at 8.19:1 contrast (WCAG AA passes).

Color values

HEX	#731EB3
RGB	rgb(115, 30, 179)
HSL	hsl(274, 71%, 41%)
HSV	hsv(274, 83%, 70%)
CMYK	cmyk(35.8%, 83.2%, 0%, 29.8%)
CIE-LAB	lab(33.62, 60.27, -61.55)
CIE-LCH	lch(33.62, 86.14, 314.40°)
OKLab	oklab(45.55% 0.1206 -0.1756)
OKLCH	oklch(45.55% 0.213 304.5)
XYZ	xyz(15.6693, 7.8281, 43.3246)
Luminance	0.0783 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EB3 #5EB31E

analogous

#281EB3 #731EB3 #B31EA8

triadic

#731EB3 #B3731E #1EB373

tetradic

#731EB3 #B3281E #5EB31E #1EA8B3

square

#731EB3 #B3281E #5EB31E #1EA8B3

split-complementary

#731EB3 #A8B31E #1EB328

monochromatic

#300C4A #51157F #731EB3 #9332DD #AF66E5

Accessibility & contrast

On white

8.19

#731EB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.57

#731EB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EB3

8.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EB3	#FFFFFF	#000000	##FFFFFF
##731EB3	1.00	8.19	2.57	8.19
#FFFFFF	8.19	1.00	21.00	1.00
#000000	2.57	21.00	1.00	21.00
##FFFFFF	8.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB7

Deuteranopia (green-blind)

#004FB0

Tritanopia (blue-blind)

#66486B

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #731eb3;
/* rgb */ color: rgb(115, 30, 179);
/* oklch */ color: oklch(45.6% 0.213 304.5);

Tailwind

colors: {
  custom: {
    50: '#a266cb',
    500: '#731eb3',
    950: '#000000',
  },
}

SCSS

$custom: #731eb3;
$custom-light: #a266cb;
$custom-dark: #000000;

JSON

{
  "hex": "#731eb3",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 179
  },
  "hsl": {
    "h": 274.228,
    "s": 71.292,
    "l": 40.98
  },
  "oklch": {
    "l": 0.45552,
    "c": 0.21301,
    "h": 304.5
  },
  "luminance": 0.07828
}

Semantic roles & 50–950 ramp

primary

#731EB3

secondary

#8FCB62

accent

#EE3A87

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #731EB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →