#731EAD#731EAD

#731EAD is a mid, highly saturated violet. Relative luminance 0.076; OKLCH L 45.0% C 0.207 H 306.2°. Best body text is #FFFFFF at 8.34:1 contrast (WCAG AA passes).

Color values

HEX	#731EAD
RGB	rgb(115, 30, 173)
HSL	hsl(276, 70%, 40%)
HSV	hsv(276, 83%, 68%)
CMYK	cmyk(33.5%, 82.7%, 0%, 32.2%)
CIE-LAB	lab(33.12, 58.95, -58.79)
CIE-LCH	lch(33.12, 83.26, 315.08°)
OKLab	oklab(45.04% 0.1224 -0.1675)
OKLCH	oklch(45.04% 0.207 306.2)
XYZ	xyz(15.0757, 7.5907, 40.1980)
Luminance	0.0759 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EAD #58AD1E

analogous

#2B1EAD #731EAD #AD1EA0

triadic

#731EAD #AD731E #1EAD73

tetradic

#731EAD #AD2B1E #58AD1E #1EA0AD

square

#731EAD #AD2B1E #58AD1E #1EA0AD

split-complementary

#731EAD #A0AD1E #1EAD2B

monochromatic

#2E0C45 #501579 #731EAD #942EDB #AF62E4

Accessibility & contrast

On white

8.34

#731EAD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.52

#731EAD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EAD

8.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EAD	#FFFFFF	#000000	##FFFFFF
##731EAD	1.00	8.34	2.52	8.34
#FFFFFF	8.34	1.00	21.00	1.00
#000000	2.52	21.00	1.00	21.00
##FFFFFF	8.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004BB1

Deuteranopia (green-blind)

#004EAA

Tritanopia (blue-blind)

#684567

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #731ead;
/* rgb */ color: rgb(115, 30, 173);
/* oklch */ color: oklch(45.0% 0.207 306.2);

Tailwind

colors: {
  custom: {
    50: '#a166c6',
    500: '#731ead',
    950: '#000000',
  },
}

SCSS

$custom: #731ead;
$custom-light: #a166c6;
$custom-dark: #000000;

JSON

{
  "hex": "#731ead",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 173
  },
  "hsl": {
    "h": 275.664,
    "s": 70.443,
    "l": 39.804
  },
  "oklch": {
    "l": 0.45044,
    "c": 0.20746,
    "h": 306.2
  },
  "luminance": 0.07591
}

Semantic roles & 50–950 ramp

primary

#731EAD

secondary

#89C85E

accent

#ED3B83

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731EAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →