#731EAA#731EAA

#731EAA is a dark, highly saturated violet. Relative luminance 0.075; OKLCH L 44.8% C 0.205 H 307.0°. Best body text is #FFFFFF at 8.42:1 contrast (WCAG AA passes).

Color values

HEX	#731EAA
RGB	rgb(115, 30, 170)
HSL	hsl(276, 70%, 39%)
HSV	hsv(276, 82%, 67%)
CMYK	cmyk(32.4%, 82.4%, 0%, 33.3%)
CIE-LAB	lab(32.87, 58.29, -57.40)
CIE-LCH	lch(32.87, 81.81, 315.44°)
OKLab	oklab(44.79% 0.1233 -0.1634)
OKLCH	oklch(44.79% 0.205 307)
XYZ	xyz(14.7886, 7.4758, 38.6863)
Luminance	0.0748 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EAA #55AA1E

analogous

#2D1EAA #731EAA #AA1E9B

triadic

#731EAA #AA731E #1EAA73

tetradic

#731EAA #AA2D1E #55AA1E #1E9BAA

square

#731EAA #AA2D1E #55AA1E #1E9BAA

split-complementary

#731EAA #9BAA1E #1EAA2D

monochromatic

#2D0C42 #501576 #731EAA #952CDA #AF60E3

Accessibility & contrast

On white

8.42

#731EAA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.50

#731EAA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EAA

8.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EAA	#FFFFFF	#000000	##FFFFFF
##731EAA	1.00	8.42	2.50	8.42
#FFFFFF	8.42	1.00	21.00	1.00
#000000	2.50	21.00	1.00	21.00
##FFFFFF	8.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004BAE

Deuteranopia (green-blind)

#004EA7

Tritanopia (blue-blind)

#694466

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731eaa;
/* rgb */ color: rgb(115, 30, 170);
/* oklch */ color: oklch(44.8% 0.205 307.0);

Tailwind

colors: {
  custom: {
    50: '#a166c4',
    500: '#731eaa',
    950: '#000000',
  },
}

SCSS

$custom: #731eaa;
$custom-light: #a166c4;
$custom-dark: #000000;

JSON

{
  "hex": "#731eaa",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 170
  },
  "hsl": {
    "h": 276.429,
    "s": 70,
    "l": 39.216
  },
  "oklch": {
    "l": 0.44794,
    "c": 0.20469,
    "h": 307
  },
  "luminance": 0.07476
}

Semantic roles & 50–950 ramp

primary

#731EAA

secondary

#86C75C

accent

#ED3B81

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731EAA

Body copy rendered with the generated semantic roles for this colour.

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