#731EA9#731EA9

#731EA9 is a dark, highly saturated violet. Relative luminance 0.074; OKLCH L 44.7% C 0.204 H 307.3°. Best body text is #FFFFFF at 8.44:1 contrast (WCAG AA passes).

Color values

HEX	#731EA9
RGB	rgb(115, 30, 169)
HSL	hsl(277, 70%, 39%)
HSV	hsv(277, 82%, 66%)
CMYK	cmyk(32%, 82.2%, 0%, 33.7%)
CIE-LAB	lab(32.78, 58.08, -56.93)
CIE-LCH	lch(32.78, 81.33, 315.57°)
OKLab	oklab(44.71% 0.1236 -0.162)
OKLCH	oklch(44.71% 0.204 307.3)
XYZ	xyz(14.6944, 7.4382, 38.1900)
Luminance	0.0744 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EA9 #54A91E

analogous

#2E1EA9 #731EA9 #A91E9A

triadic

#731EA9 #A9731E #1EA973

tetradic

#731EA9 #A92E1E #54A91E #1E9AA9

square

#731EA9 #A92E1E #54A91E #1E9AA9

split-complementary

#731EA9 #9AA91E #1EA92E

monochromatic

#2C0C41 #501575 #731EA9 #962BD9 #AF5FE3

Accessibility & contrast

On white

8.44

#731EA9 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.49

#731EA9 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EA9

8.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EA9	#FFFFFF	#000000	##FFFFFF
##731EA9	1.00	8.44	2.49	8.44
#FFFFFF	8.44	1.00	21.00	1.00
#000000	2.49	21.00	1.00	21.00
##FFFFFF	8.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAD

Deuteranopia (green-blind)

#004EA6

Tritanopia (blue-blind)

#6A4465

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731ea9;
/* rgb */ color: rgb(115, 30, 169);
/* oklch */ color: oklch(44.7% 0.204 307.3);

Tailwind

colors: {
  custom: {
    50: '#a166c4',
    500: '#731ea9',
    950: '#000000',
  },
}

SCSS

$custom: #731ea9;
$custom-light: #a166c4;
$custom-dark: #000000;

JSON

{
  "hex": "#731ea9",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 169
  },
  "hsl": {
    "h": 276.691,
    "s": 69.849,
    "l": 39.02
  },
  "oklch": {
    "l": 0.44712,
    "c": 0.20377,
    "h": 307.3
  },
  "luminance": 0.07438
}

Semantic roles & 50–950 ramp

primary

#731EA9

secondary

#85C75C

accent

#ED3B80

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731EA9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →