#731EA8#731EA8

#731EA8 is a dark, highly saturated violet. Relative luminance 0.074; OKLCH L 44.6% C 0.203 H 307.6°. Best body text is #FFFFFF at 8.47:1 contrast (WCAG AA passes).

Color values

HEX	#731EA8
RGB	rgb(115, 30, 168)
HSL	hsl(277, 70%, 39%)
HSV	hsv(277, 82%, 66%)
CMYK	cmyk(31.5%, 82.1%, 0%, 34.1%)
CIE-LAB	lab(32.70, 57.86, -56.47)
CIE-LCH	lch(32.70, 80.85, 315.70°)
OKLab	oklab(44.63% 0.1238 -0.1607)
OKLCH	oklch(44.63% 0.203 307.6)
XYZ	xyz(14.6009, 7.4007, 37.6975)
Luminance	0.0740 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EA8 #53A81E

analogous

#2E1EA8 #731EA8 #A81E98

triadic

#731EA8 #A8731E #1EA873

tetradic

#731EA8 #A82E1E #53A81E #1E98A8

square

#731EA8 #A82E1E #53A81E #1E98A8

split-complementary

#731EA8 #98A81E #1EA82E

monochromatic

#2C0B40 #4F1574 #731EA8 #962AD9 #B05EE2

Accessibility & contrast

On white

8.47

#731EA8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.48

#731EA8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EA8

8.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EA8	#FFFFFF	#000000	##FFFFFF
##731EA8	1.00	8.47	2.48	8.47
#FFFFFF	8.47	1.00	21.00	1.00
#000000	2.48	21.00	1.00	21.00
##FFFFFF	8.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAC

Deuteranopia (green-blind)

#004EA5

Tritanopia (blue-blind)

#6A4365

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731ea8;
/* rgb */ color: rgb(115, 30, 168);
/* oklch */ color: oklch(44.6% 0.203 307.6);

Tailwind

colors: {
  custom: {
    50: '#a166c3',
    500: '#731ea8',
    950: '#000000',
  },
}

SCSS

$custom: #731ea8;
$custom-light: #a166c3;
$custom-dark: #000000;

JSON

{
  "hex": "#731ea8",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 168
  },
  "hsl": {
    "h": 276.957,
    "s": 69.697,
    "l": 38.824
  },
  "oklch": {
    "l": 0.44629,
    "c": 0.20284,
    "h": 307.6
  },
  "luminance": 0.07401
}

Semantic roles & 50–950 ramp

primary

#731EA8

secondary

#84C75B

accent

#ED3B7F

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731EA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →