#731EA7#731EA7

#731EA7 is a dark, highly saturated violet. Relative luminance 0.074; OKLCH L 44.5% C 0.202 H 307.9°. Best body text is #FFFFFF at 8.49:1 contrast (WCAG AA passes).

Color values

HEX	#731EA7
RGB	rgb(115, 30, 167)
HSL	hsl(277, 70%, 39%)
HSV	hsv(277, 82%, 65%)
CMYK	cmyk(31.1%, 82%, 0%, 34.5%)
CIE-LAB	lab(32.62, 57.64, -56.00)
CIE-LCH	lch(32.62, 80.36, 315.83°)
OKLab	oklab(44.55% 0.1241 -0.1593)
OKLCH	oklch(44.55% 0.202 307.9)
XYZ	xyz(14.5081, 7.3636, 37.2088)
Luminance	0.0736 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EA7 #52A71E

analogous

#2E1EA7 #731EA7 #A71E96

triadic

#731EA7 #A7731E #1EA773

tetradic

#731EA7 #A72E1E #52A71E #1E96A7

square

#731EA7 #A72E1E #52A71E #1E96A7

split-complementary

#731EA7 #96A71E #1EA72E

monochromatic

#2C0B3F #4F1573 #731EA7 #962AD9 #B05DE2

Accessibility & contrast

On white

8.49

#731EA7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.47

#731EA7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EA7

8.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EA7	#FFFFFF	#000000	##FFFFFF
##731EA7	1.00	8.49	2.47	8.49
#FFFFFF	8.49	1.00	21.00	1.00
#000000	2.47	21.00	1.00	21.00
##FFFFFF	8.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAB

Deuteranopia (green-blind)

#004DA4

Tritanopia (blue-blind)

#6A4364

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731ea7;
/* rgb */ color: rgb(115, 30, 167);
/* oklch */ color: oklch(44.5% 0.202 307.9);

Tailwind

colors: {
  custom: {
    50: '#a166c2',
    500: '#731ea7',
    950: '#000000',
  },
}

SCSS

$custom: #731ea7;
$custom-light: #a166c2;
$custom-dark: #000000;

JSON

{
  "hex": "#731ea7",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 167
  },
  "hsl": {
    "h": 277.226,
    "s": 69.543,
    "l": 38.627
  },
  "oklch": {
    "l": 0.44547,
    "c": 0.20192,
    "h": 307.9
  },
  "luminance": 0.07363
}

Semantic roles & 50–950 ramp

primary

#731EA7

secondary

#83C65B

accent

#EC3B7F

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731EA7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →