#731EA6#731EA6

#731EA6 is a dark, highly saturated violet. Relative luminance 0.073; OKLCH L 44.5% C 0.201 H 308.2°. Best body text is #FFFFFF at 8.52:1 contrast (WCAG AA passes).

Color values

HEX	#731EA6
RGB	rgb(115, 30, 166)
HSL	hsl(278, 69%, 38%)
HSV	hsv(278, 82%, 65%)
CMYK	cmyk(30.7%, 81.9%, 0%, 34.9%)
CIE-LAB	lab(32.54, 57.43, -55.53)
CIE-LCH	lch(32.54, 79.88, 315.96°)
OKLab	oklab(44.47% 0.1244 -0.1579)
OKLCH	oklch(44.47% 0.201 308.2)
XYZ	xyz(14.4160, 7.3268, 36.7238)
Luminance	0.0733 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EA6 #51A61E

analogous

#2F1EA6 #731EA6 #A61E95

triadic

#731EA6 #A6731E #1EA673

tetradic

#731EA6 #A62F1E #51A61E #1E95A6

square

#731EA6 #A62F1E #51A61E #1E95A6

split-complementary

#731EA6 #95A61E #1EA62F

monochromatic

#2B0B3E #4F1572 #731EA6 #9729D8 #B05DE2

Accessibility & contrast

On white

8.52

#731EA6 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.47

#731EA6 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EA6

8.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EA6	#FFFFFF	#000000	##FFFFFF
##731EA6	1.00	8.52	2.47	8.52
#FFFFFF	8.52	1.00	21.00	1.00
#000000	2.47	21.00	1.00	21.00
##FFFFFF	8.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAA

Deuteranopia (green-blind)

#004DA3

Tritanopia (blue-blind)

#6B4263

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731ea6;
/* rgb */ color: rgb(115, 30, 166);
/* oklch */ color: oklch(44.5% 0.201 308.2);

Tailwind

colors: {
  custom: {
    50: '#a166c1',
    500: '#731ea6',
    950: '#000000',
  },
}

SCSS

$custom: #731ea6;
$custom-light: #a166c1;
$custom-dark: #000000;

JSON

{
  "hex": "#731ea6",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 166
  },
  "hsl": {
    "h": 277.5,
    "s": 69.388,
    "l": 38.431
  },
  "oklch": {
    "l": 0.44465,
    "c": 0.201,
    "h": 308.2
  },
  "luminance": 0.07327
}

Semantic roles & 50–950 ramp

primary

#731EA6

secondary

#82C65A

accent

#EC3C7E

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731EA6

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →