#731EA5#731EA5

#731EA5 is a dark, highly saturated violet. Relative luminance 0.073; OKLCH L 44.4% C 0.200 H 308.5°. Best body text is #FFFFFF at 8.54:1 contrast (WCAG AA passes).

Color values

HEX	#731EA5
RGB	rgb(115, 30, 165)
HSL	hsl(278, 69%, 38%)
HSV	hsv(278, 82%, 65%)
CMYK	cmyk(30.3%, 81.8%, 0%, 35.3%)
CIE-LAB	lab(32.46, 57.21, -55.06)
CIE-LCH	lch(32.46, 79.40, 316.10°)
OKLab	oklab(44.38% 0.1246 -0.1565)
OKLCH	oklch(44.38% 0.2 308.5)
XYZ	xyz(14.3246, 7.2902, 36.2426)
Luminance	0.0729 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EA5 #50A51E

analogous

#2F1EA5 #731EA5 #A51E93

triadic

#731EA5 #A5731E #1EA573

tetradic

#731EA5 #A52F1E #50A51E #1E93A5

square

#731EA5 #A52F1E #50A51E #1E93A5

split-complementary

#731EA5 #93A51E #1EA52F

monochromatic

#2B0B3D #4F1571 #731EA5 #9728D8 #B05CE1

Accessibility & contrast

On white

8.54

#731EA5 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.46

#731EA5 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EA5

8.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EA5	#FFFFFF	#000000	##FFFFFF
##731EA5	1.00	8.54	2.46	8.54
#FFFFFF	8.54	1.00	21.00	1.00
#000000	2.46	21.00	1.00	21.00
##FFFFFF	8.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0049A9

Deuteranopia (green-blind)

#004DA2

Tritanopia (blue-blind)

#6B4263

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #731ea5;
/* rgb */ color: rgb(115, 30, 165);
/* oklch */ color: oklch(44.4% 0.200 308.5);

Tailwind

colors: {
  custom: {
    50: '#a166c1',
    500: '#731ea5',
    950: '#000000',
  },
}

SCSS

$custom: #731ea5;
$custom-light: #a166c1;
$custom-dark: #000000;

JSON

{
  "hex": "#731ea5",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 165
  },
  "hsl": {
    "h": 277.778,
    "s": 69.231,
    "l": 38.235
  },
  "oklch": {
    "l": 0.44384,
    "c": 0.20008,
    "h": 308.5
  },
  "luminance": 0.0729
}

Semantic roles & 50–950 ramp

primary

#731EA5

secondary

#81C559

accent

#EC3C7D

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731EA5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →