#731EA4#731EA4

#731EA4 is a dark, vivid violet. Relative luminance 0.073; OKLCH L 44.3% C 0.199 H 308.8°. Best body text is #FFFFFF at 8.57:1 contrast (WCAG AA passes).

Color values

HEX	#731EA4
RGB	rgb(115, 30, 164)
HSL	hsl(278, 69%, 38%)
HSV	hsv(278, 82%, 64%)
CMYK	cmyk(29.9%, 81.7%, 0%, 35.7%)
CIE-LAB	lab(32.38, 56.99, -54.58)
CIE-LCH	lch(32.38, 78.92, 316.24°)
OKLab	oklab(44.3% 0.1249 -0.1551)
OKLCH	oklch(44.3% 0.199 308.8)
XYZ	xyz(14.2340, 7.2540, 35.7651)
Luminance	0.0725 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EA4 #4FA41E

analogous

#301EA4 #731EA4 #A41E92

triadic

#731EA4 #A4731E #1EA473

tetradic

#731EA4 #A4301E #4FA41E #1E92A4

square

#731EA4 #A4301E #4FA41E #1E92A4

split-complementary

#731EA4 #92A41E #1EA430

monochromatic

#2A0B3D #4F1570 #731EA4 #9728D8 #B05BE1

Accessibility & contrast

On white

8.57

#731EA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.45

#731EA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EA4

8.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EA4	#FFFFFF	#000000	##FFFFFF
##731EA4	1.00	8.57	2.45	8.57
#FFFFFF	8.57	1.00	21.00	1.00
#000000	2.45	21.00	1.00	21.00
##FFFFFF	8.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0049A8

Deuteranopia (green-blind)

#004DA1

Tritanopia (blue-blind)

#6B4162

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #731ea4;
/* rgb */ color: rgb(115, 30, 164);
/* oklch */ color: oklch(44.3% 0.199 308.8);

Tailwind

colors: {
  custom: {
    50: '#a166c0',
    500: '#731ea4',
    950: '#000000',
  },
}

SCSS

$custom: #731ea4;
$custom-light: #a166c0;
$custom-dark: #000000;

JSON

{
  "hex": "#731ea4",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 164
  },
  "hsl": {
    "h": 278.06,
    "s": 69.072,
    "l": 38.039
  },
  "oklch": {
    "l": 0.44302,
    "c": 0.19916,
    "h": 308.8
  },
  "luminance": 0.07254
}

Semantic roles & 50–950 ramp

primary

#731EA4

secondary

#80C559

accent

#EC3C7C

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731EA4

Body copy rendered with the generated semantic roles for this colour.

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