#731EA1#731EA1

#731EA1 is a dark, vivid violet. Relative luminance 0.071; OKLCH L 44.1% C 0.196 H 309.8°. Best body text is #FFFFFF at 8.64:1 contrast (WCAG AA passes).

Color values

HEX	#731EA1
RGB	rgb(115, 30, 161)
HSL	hsl(279, 69%, 37%)
HSV	hsv(279, 81%, 63%)
CMYK	cmyk(28.6%, 81.4%, 0%, 36.9%)
CIE-LAB	lab(32.14, 56.35, -53.16)
CIE-LCH	lch(32.14, 77.47, 316.67°)
OKLab	oklab(44.06% 0.1257 -0.1509)
OKLCH	oklch(44.06% 0.196 309.8)
XYZ	xyz(13.9662, 7.1469, 34.3551)
Luminance	0.0715 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EA1 #4CA11E

analogous

#311EA1 #731EA1 #A11E8E

triadic

#731EA1 #A1731E #1EA173

tetradic

#731EA1 #A1311E #4CA11E #1E8EA1

square

#731EA1 #A1311E #4CA11E #1E8EA1

split-complementary

#731EA1 #8EA11E #1EA131

monochromatic

#290B3A #4E146D #731EA1 #9828D5 #B159E0

Accessibility & contrast

On white

8.64

#731EA1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.43

#731EA1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EA1

8.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EA1	#FFFFFF	#000000	##FFFFFF
##731EA1	1.00	8.64	2.43	8.64
#FFFFFF	8.64	1.00	21.00	1.00
#000000	2.43	21.00	1.00	21.00
##FFFFFF	8.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A4

Deuteranopia (green-blind)

#004D9E

Tritanopia (blue-blind)

#6C4060

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #731ea1;
/* rgb */ color: rgb(115, 30, 161);
/* oklch */ color: oklch(44.1% 0.196 309.8);

Tailwind

colors: {
  custom: {
    50: '#a065be',
    500: '#731ea1',
    950: '#000000',
  },
}

SCSS

$custom: #731ea1;
$custom-light: #a065be;
$custom-dark: #000000;

JSON

{
  "hex": "#731ea1",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 161
  },
  "hsl": {
    "h": 278.931,
    "s": 68.586,
    "l": 37.451
  },
  "oklch": {
    "l": 0.44061,
    "c": 0.1964,
    "h": 309.8
  },
  "luminance": 0.07147
}

Semantic roles & 50–950 ramp

primary

#731EA1

secondary

#7DC457

accent

#EB3C7A

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731EA1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →