#731EA0#731EA0

#731EA0 is a dark, vivid violet. Relative luminance 0.071; OKLCH L 44.0% C 0.195 H 310.1°. Best body text is #FFFFFF at 8.67:1 contrast (WCAG AA passes).

Color values

HEX	#731EA0
RGB	rgb(115, 30, 160)
HSL	hsl(279, 68%, 37%)
HSV	hsv(279, 81%, 63%)
CMYK	cmyk(28.1%, 81.3%, 0%, 37.3%)
CIE-LAB	lab(32.06, 56.14, -52.68)
CIE-LCH	lch(32.06, 76.98, 316.82°)
OKLab	oklab(43.98% 0.1259 -0.1495)
OKLCH	oklch(43.98% 0.195 310.1)
XYZ	xyz(13.8784, 7.1118, 33.8925)
Luminance	0.0711 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731EA0 #4BA01E

analogous

#321EA0 #731EA0 #A01E8C

triadic

#731EA0 #A0731E #1EA073

tetradic

#731EA0 #A0321E #4BA01E #1E8CA0

square

#731EA0 #A0321E #4BA01E #1E8CA0

split-complementary

#731EA0 #8CA01E #1EA032

monochromatic

#290B39 #4E146C #731EA0 #9828D4 #B159E0

Accessibility & contrast

On white

8.67

#731EA0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.42

#731EA0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731EA0

8.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731EA0	#FFFFFF	#000000	##FFFFFF
##731EA0	1.00	8.67	2.42	8.67
#FFFFFF	8.67	1.00	21.00	1.00
#000000	2.42	21.00	1.00	21.00
##FFFFFF	8.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A3

Deuteranopia (green-blind)

#004D9D

Tritanopia (blue-blind)

#6C4060

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731ea0;
/* rgb */ color: rgb(115, 30, 160);
/* oklch */ color: oklch(44.0% 0.195 310.1);

Tailwind

colors: {
  custom: {
    50: '#a065bd',
    500: '#731ea0',
    950: '#000000',
  },
}

SCSS

$custom: #731ea0;
$custom-light: #a065bd;
$custom-dark: #000000;

JSON

{
  "hex": "#731ea0",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 160
  },
  "hsl": {
    "h": 279.231,
    "s": 68.421,
    "l": 37.255
  },
  "oklch": {
    "l": 0.43981,
    "c": 0.19549,
    "h": 310.1
  },
  "luminance": 0.07111
}

Semantic roles & 50–950 ramp

primary

#731EA0

secondary

#7CC456

accent

#EB3D79

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731EA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →