#731E9D#731E9D

#731E9D is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.7% C 0.193 H 311.1°. Best body text is #FFFFFF at 8.74:1 contrast (WCAG AA passes).

Color values

HEX	#731E9D
RGB	rgb(115, 30, 157)
HSL	hsl(280, 68%, 37%)
HSV	hsv(280, 81%, 62%)
CMYK	cmyk(26.8%, 80.9%, 0%, 38.4%)
CIE-LAB	lab(31.83, 55.50, -51.24)
CIE-LCH	lch(31.83, 75.54, 317.28°)
OKLab	oklab(43.74% 0.1266 -0.1453)
OKLCH	oklch(43.74% 0.193 311.1)
XYZ	xyz(13.6191, 7.0081, 32.5270)
Luminance	0.0701 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E9D #489D1E

analogous

#331E9D #731E9D #9D1E88

triadic

#731E9D #9D731E #1E9D73

tetradic

#731E9D #9D331E #489D1E #1E889D

square

#731E9D #9D331E #489D1E #1E889D

split-complementary

#731E9D #889D1E #1E9D33

monochromatic

#280A36 #4D146A #731E9D #9928D0 #B257DF

Accessibility & contrast

On white

8.74

#731E9D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#731E9D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E9D

8.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E9D	#FFFFFF	#000000	##FFFFFF
##731E9D	1.00	8.74	2.40	8.74
#FFFFFF	8.74	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A0

Deuteranopia (green-blind)

#004C9A

Tritanopia (blue-blind)

#6D3E5E

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731e9d;
/* rgb */ color: rgb(115, 30, 157);
/* oklch */ color: oklch(43.7% 0.193 311.1);

Tailwind

colors: {
  custom: {
    50: '#a065bb',
    500: '#731e9d',
    950: '#000000',
  },
}

SCSS

$custom: #731e9d;
$custom-light: #a065bb;
$custom-dark: #000000;

JSON

{
  "hex": "#731e9d",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 157
  },
  "hsl": {
    "h": 280.157,
    "s": 67.914,
    "l": 36.667
  },
  "oklch": {
    "l": 0.43743,
    "c": 0.19273,
    "h": 311.1
  },
  "luminance": 0.07008
}

Semantic roles & 50–950 ramp

primary

#731E9D

secondary

#79C254

accent

#EB3D76

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731E9D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →