#731E9B#731E9B

#731E9B is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.6% C 0.191 H 311.7°. Best body text is #FFFFFF at 8.79:1 contrast (WCAG AA passes).

Color values

HEX	#731E9B
RGB	rgb(115, 30, 155)
HSL	hsl(281, 68%, 36%)
HSV	hsv(281, 81%, 61%)
CMYK	cmyk(25.8%, 80.6%, 0%, 39.2%)
CIE-LAB	lab(31.67, 55.08, -50.27)
CIE-LCH	lch(31.67, 74.57, 317.61°)
OKLab	oklab(43.59% 0.1271 -0.1425)
OKLCH	oklch(43.59% 0.191 311.7)
XYZ	xyz(13.4498, 6.9403, 31.6351)
Luminance	0.0694 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E9B #469B1E

analogous

#351E9B #731E9B #9B1E85

triadic

#731E9B #9B731E #1E9B73

tetradic

#731E9B #9B351E #469B1E #1E859B

square

#731E9B #9B351E #469B1E #1E859B

split-complementary

#731E9B #859B1E #1E9B35

monochromatic

#270A34 #4D1468 #731E9B #9928CE #B255DE

Accessibility & contrast

On white

8.79

#731E9B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.39

#731E9B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E9B

8.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E9B	#FFFFFF	#000000	##FFFFFF
##731E9B	1.00	8.79	2.39	8.79
#FFFFFF	8.79	1.00	21.00	1.00
#000000	2.39	21.00	1.00	21.00
##FFFFFF	8.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00479E

Deuteranopia (green-blind)

#004C98

Tritanopia (blue-blind)

#6E3D5D

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731e9b;
/* rgb */ color: rgb(115, 30, 155);
/* oklch */ color: oklch(43.6% 0.191 311.7);

Tailwind

colors: {
  custom: {
    50: '#a065b9',
    500: '#731e9b',
    950: '#000000',
  },
}

SCSS

$custom: #731e9b;
$custom-light: #a065b9;
$custom-dark: #000000;

JSON

{
  "hex": "#731e9b",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 155
  },
  "hsl": {
    "h": 280.8,
    "s": 67.568,
    "l": 36.275
  },
  "oklch": {
    "l": 0.43587,
    "c": 0.1909,
    "h": 311.7
  },
  "luminance": 0.0694
}

Semantic roles & 50–950 ramp

primary

#731E9B

secondary

#77C253

accent

#EA3D75

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731E9B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →