#731E9A#731E9A

#731E9A is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.5% C 0.190 H 312.1°. Best body text is #FFFFFF at 8.82:1 contrast (WCAG AA passes).

Color values

HEX	#731E9A
RGB	rgb(115, 30, 154)
HSL	hsl(281, 67%, 36%)
HSV	hsv(281, 81%, 60%)
CMYK	cmyk(25.3%, 80.5%, 0%, 39.6%)
CIE-LAB	lab(31.59, 54.87, -49.79)
CIE-LCH	lch(31.59, 74.09, 317.78°)
OKLab	oklab(43.51% 0.1273 -0.141)
OKLCH	oklch(43.51% 0.19 312.1)
XYZ	xyz(13.3662, 6.9069, 31.1946)
Luminance	0.0691 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E9A #459A1E

analogous

#351E9A #731E9A #9A1E83

triadic

#731E9A #9A731E #1E9A73

tetradic

#731E9A #9A351E #459A1E #1E839A

square

#731E9A #9A351E #459A1E #1E839A

split-complementary

#731E9A #839A1E #1E9A35

monochromatic

#260A34 #4D1467 #731E9A #9928CD #B355DE

Accessibility & contrast

On white

8.82

#731E9A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.38

#731E9A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E9A

8.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E9A	#FFFFFF	#000000	##FFFFFF
##731E9A	1.00	8.82	2.38	8.82
#FFFFFF	8.82	1.00	21.00	1.00
#000000	2.38	21.00	1.00	21.00
##FFFFFF	8.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00469D

Deuteranopia (green-blind)

#024C97

Tritanopia (blue-blind)

#6E3D5C

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731e9a;
/* rgb */ color: rgb(115, 30, 154);
/* oklch */ color: oklch(43.5% 0.190 312.1);

Tailwind

colors: {
  custom: {
    50: '#a065b9',
    500: '#731e9a',
    950: '#000000',
  },
}

SCSS

$custom: #731e9a;
$custom-light: #a065b9;
$custom-dark: #000000;

JSON

{
  "hex": "#731e9a",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 154
  },
  "hsl": {
    "h": 281.129,
    "s": 67.391,
    "l": 36.078
  },
  "oklch": {
    "l": 0.43509,
    "c": 0.18998,
    "h": 312.1
  },
  "luminance": 0.06906
}

Semantic roles & 50–950 ramp

primary

#731E9A

secondary

#75C153

accent

#EA3E74

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731E9A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →