#731E98#731E98

#731E98 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.4% C 0.188 H 312.7°. Best body text is #FFFFFF at 8.87:1 contrast (WCAG AA passes).

Color values

HEX	#731E98
RGB	rgb(115, 30, 152)
HSL	hsl(282, 67%, 36%)
HSV	hsv(282, 80%, 60%)
CMYK	cmyk(24.3%, 80.3%, 0%, 40.4%)
CIE-LAB	lab(31.44, 54.45, -48.81)
CIE-LCH	lch(31.44, 73.12, 318.12°)
OKLab	oklab(43.35% 0.1277 -0.1382)
OKLCH	oklch(43.35% 0.188 312.7)
XYZ	xyz(13.2010, 6.8408, 30.3247)
Luminance	0.0684 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E98 #43981E

analogous

#361E98 #731E98 #981E80

triadic

#731E98 #98731E #1E9873

tetradic

#731E98 #98361E #43981E #1E8098

square

#731E98 #98361E #43981E #1E8098

split-complementary

#731E98 #80981E #1E9836

monochromatic

#260A32 #4C1465 #731E98 #9A28CB #B353DD

Accessibility & contrast

On white

8.87

#731E98 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.37

#731E98 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E98

8.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E98	#FFFFFF	#000000	##FFFFFF
##731E98	1.00	8.87	2.37	8.87
#FFFFFF	8.87	1.00	21.00	1.00
#000000	2.37	21.00	1.00	21.00
##FFFFFF	8.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00469B

Deuteranopia (green-blind)

#084C95

Tritanopia (blue-blind)

#6F3C5B

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731e98;
/* rgb */ color: rgb(115, 30, 152);
/* oklch */ color: oklch(43.4% 0.188 312.7);

Tailwind

colors: {
  custom: {
    50: '#a065b7',
    500: '#731e98',
    950: '#000000',
  },
}

SCSS

$custom: #731e98;
$custom-light: #a065b7;
$custom-dark: #000000;

JSON

{
  "hex": "#731e98",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 152
  },
  "hsl": {
    "h": 281.803,
    "s": 67.033,
    "l": 35.686
  },
  "oklch": {
    "l": 0.43354,
    "c": 0.18816,
    "h": 312.7
  },
  "luminance": 0.0684
}

Semantic roles & 50–950 ramp

primary

#731E98

secondary

#73C051

accent

#EA3E72

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731E98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →