#731E96#731E96

#731E96 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.2% C 0.186 H 313.4°. Best body text is #FFFFFF at 8.92:1 contrast (WCAG AA passes).

Color values

HEX	#731E96
RGB	rgb(115, 30, 150)
HSL	hsl(283, 67%, 35%)
HSV	hsv(283, 80%, 59%)
CMYK	cmyk(23.3%, 80%, 0%, 41.2%)
CIE-LAB	lab(31.29, 54.03, -47.83)
CIE-LCH	lch(31.29, 72.16, 318.48°)
OKLab	oklab(43.2% 0.1281 -0.1353)
OKLCH	oklch(43.2% 0.186 313.4)
XYZ	xyz(13.0386, 6.7758, 29.4693)
Luminance	0.0678 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E96 #41961E

analogous

#371E96 #731E96 #961E7D

triadic

#731E96 #96731E #1E9673

tetradic

#731E96 #96371E #41961E #1E7D96

square

#731E96 #96371E #41961E #1E7D96

split-complementary

#731E96 #7D961E #1E9637

monochromatic

#250A30 #4C1463 #731E96 #9A28C9 #B452DC

Accessibility & contrast

On white

8.92

#731E96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.36

#731E96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E96

8.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E96	#FFFFFF	#000000	##FFFFFF
##731E96	1.00	8.92	2.36	8.92
#FFFFFF	8.92	1.00	21.00	1.00
#000000	2.36	21.00	1.00	21.00
##FFFFFF	8.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004599

Deuteranopia (green-blind)

#0F4B94

Tritanopia (blue-blind)

#6F3B5A

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731e96;
/* rgb */ color: rgb(115, 30, 150);
/* oklch */ color: oklch(43.2% 0.186 313.4);

Tailwind

colors: {
  custom: {
    50: '#a065b6',
    500: '#731e96',
    950: '#000000',
  },
}

SCSS

$custom: #731e96;
$custom-light: #a065b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731e96",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 150
  },
  "hsl": {
    "h": 282.5,
    "s": 66.667,
    "l": 35.294
  },
  "oklch": {
    "l": 0.43201,
    "c": 0.18633,
    "h": 313.4
  },
  "luminance": 0.06775
}

Semantic roles & 50–950 ramp

primary

#731E96

secondary

#71BF50

accent

#EA3E70

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731E96

Body copy rendered with the generated semantic roles for this colour.

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