#731E91#731E91

#731E91 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.8% C 0.182 H 315.2°. Best body text is #FFFFFF at 9.04:1 contrast (WCAG AA passes).

Color values

HEX	#731E91
RGB	rgb(115, 30, 145)
HSL	hsl(284, 66%, 34%)
HSV	hsv(284, 79%, 57%)
CMYK	cmyk(20.7%, 79.3%, 0%, 43.1%)
CIE-LAB	lab(30.92, 53.00, -45.36)
CIE-LCH	lch(30.92, 69.76, 319.44°)
OKLab	oklab(42.82% 0.1291 -0.128)
OKLCH	oklch(42.82% 0.182 315.2)
XYZ	xyz(12.6445, 6.6182, 27.3940)
Luminance	0.0662 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E91 #3C911E

analogous

#3A1E91 #731E91 #911E76

triadic

#731E91 #91731E #1E9173

tetradic

#731E91 #913A1E #3C911E #1E7691

square

#731E91 #913A1E #3C911E #1E7691

split-complementary

#731E91 #76911E #1E913A

monochromatic

#23092C #4B145E #731E91 #9B28C4 #B64FDB

Accessibility & contrast

On white

9.04

#731E91 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#731E91 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E91

9.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E91	#FFFFFF	#000000	##FFFFFF
##731E91	1.00	9.04	2.32	9.04
#FFFFFF	9.04	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004494

Deuteranopia (green-blind)

#194B8F

Tritanopia (blue-blind)

#713957

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731e91;
/* rgb */ color: rgb(115, 30, 145);
/* oklch */ color: oklch(42.8% 0.182 315.2);

Tailwind

colors: {
  custom: {
    50: '#9f65b2',
    500: '#731e91',
    950: '#000000',
  },
}

SCSS

$custom: #731e91;
$custom-light: #9f65b2;
$custom-dark: #000000;

JSON

{
  "hex": "#731e91",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 145
  },
  "hsl": {
    "h": 284.348,
    "s": 65.714,
    "l": 34.314
  },
  "oklch": {
    "l": 0.42824,
    "c": 0.18179,
    "h": 315.2
  },
  "luminance": 0.06618
}

Semantic roles & 50–950 ramp

primary

#731E91

secondary

#6BBD4D

accent

#E93F6B

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731E91

Body copy rendered with the generated semantic roles for this colour.

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