#731E8B#731E8B

#731E8B is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.4% C 0.176 H 317.5°. Best body text is #FFFFFF at 9.18:1 contrast (WCAG AA passes).

Color values

HEX	#731E8B
RGB	rgb(115, 30, 139)
HSL	hsl(287, 64%, 33%)
HSV	hsv(287, 78%, 55%)
CMYK	cmyk(17.3%, 78.4%, 0%, 45.5%)
CIE-LAB	lab(30.49, 51.78, -42.35)
CIE-LCH	lch(30.49, 66.89, 320.73°)
OKLab	oklab(42.39% 0.13 -0.1192)
OKLCH	oklch(42.39% 0.176 317.5)
XYZ	xyz(12.1940, 6.4380, 25.0214)
Luminance	0.0644 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E8B #368B1E

analogous

#3C1E8B #731E8B #8B1E6C

triadic

#731E8B #8B731E #1E8B73

tetradic

#731E8B #8B3C1E #368B1E #1E6C8B

square

#731E8B #8B3C1E #368B1E #1E6C8B

split-complementary

#731E8B #6C8B1E #1E8B3C

monochromatic

#200826 #491359 #731E8B #9D29BD #B94BD8

Accessibility & contrast

On white

9.18

#731E8B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#731E8B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E8B

9.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E8B	#FFFFFF	#000000	##FFFFFF
##731E8B	1.00	9.18	2.29	9.18
#FFFFFF	9.18	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00438E

Deuteranopia (green-blind)

#214A89

Tritanopia (blue-blind)

#723654

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731e8b;
/* rgb */ color: rgb(115, 30, 139);
/* oklch */ color: oklch(42.4% 0.176 317.5);

Tailwind

colors: {
  custom: {
    50: '#9f64ad',
    500: '#731e8b',
    950: '#000000',
  },
}

SCSS

$custom: #731e8b;
$custom-light: #9f64ad;
$custom-dark: #000000;

JSON

{
  "hex": "#731e8b",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 139
  },
  "hsl": {
    "h": 286.789,
    "s": 64.497,
    "l": 33.137
  },
  "oklch": {
    "l": 0.42385,
    "c": 0.17638,
    "h": 317.5
  },
  "luminance": 0.06437
}

Semantic roles & 50–950 ramp

primary

#731E8B

secondary

#63BB4A

accent

#E74065

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731E8B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →