#731E7F#731E7F

#731E7F is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.5% C 0.166 H 322.4°. Best body text is #FFFFFF at 9.45:1 contrast (WCAG AA passes).

Color values

HEX	#731E7F
RGB	rgb(115, 30, 127)
HSL	hsl(293, 62%, 31%)
HSV	hsv(293, 76%, 50%)
CMYK	cmyk(9.4%, 76.4%, 0%, 50.2%)
CIE-LAB	lab(29.68, 49.43, -36.16)
CIE-LCH	lch(29.68, 61.25, 323.82°)
OKLab	oklab(41.55% 0.1313 -0.1011)
OKLCH	oklch(41.55% 0.166 322.4)
XYZ	xyz(11.3649, 6.1063, 20.6546)
Luminance	0.0611 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E7F #2A7F1E

analogous

#421E7F #731E7F #7F1E5A

triadic

#731E7F #7F731E #1E7F73

tetradic

#731E7F #7F421E #2A7F1E #1E5A7F

square

#731E7F #7F421E #2A7F1E #1E5A7F

split-complementary

#731E7F #5A7F1E #1E7F42

monochromatic

#19071C #46124D #731E7F #A02AB1 #C144D3

Accessibility & contrast

On white

9.45

#731E7F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#731E7F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E7F

9.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E7F	#FFFFFF	#000000	##FFFFFF
##731E7F	1.00	9.45	2.22	9.45
#FFFFFF	9.45	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004082

Deuteranopia (green-blind)

#2D497D

Tritanopia (blue-blind)

#75304D

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731e7f;
/* rgb */ color: rgb(115, 30, 127);
/* oklch */ color: oklch(41.5% 0.166 322.4);

Tailwind

colors: {
  custom: {
    50: '#9f64a5',
    500: '#731e7f',
    950: '#000000',
  },
}

SCSS

$custom: #731e7f;
$custom-light: #9f64a5;
$custom-dark: #000000;

JSON

{
  "hex": "#731e7f",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 127
  },
  "hsl": {
    "h": 292.577,
    "s": 61.783,
    "l": 30.784
  },
  "oklch": {
    "l": 0.41549,
    "c": 0.1657,
    "h": 322.4
  },
  "luminance": 0.06106
}

Semantic roles & 50–950 ramp

primary

#731E7F

secondary

#54B247

accent

#E54357

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731E7F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →